# Superfood Truffle Cups BTR's Superfood Snack Features Fiber-Rich, Functional Ingredients By Laura McQuarrie | Published 2022-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/truffle-cups References: [btrnation](https://www.btrnation.com/collections/nut-butter-cups) & [btrnation](https://www.btrnation.com/collections/nut-butter-cups/products/superfood-nut-butter-cups-cherry-chocolate-18-cups)  BTR is a maker of superfood protein bars that is extending its expertise into a new area with the launch of its Dark Chocolate Superfood Truffle Cups. These [superfood snacks](https://www.trendhunter.com/trends/superfood-chocolates) are packed with fiber-rich, functional ingredients and names that make their benefits known. There's Pick-Me-Up (chocolate-covered snickerdoodle), Cloud Nine (chocolate-covered brownie) and Wind-Me-Down (chocolate-covered cherry) and these three varieties spotlight premium cacao sustainably sourced from Ecuador. With no added sugar, these [truffle cups](https://www.trendhunter.com/trends/passion-fruit-chocolate-cups) are naturally enhanced with just a touch of sweet ingredients like dates and monkfruit. The vegan, keto and paleo-friendly flavors are reinvenint [nut butter cups](https://www.trendhunter.com/trends/topless-peanut-butter-cups) as consumers know them, but with better-for-you ingredients like cacao nibs, cocoa butter and prebiotic tapioca fiber and plant fibers from pea, potato, plantain, bamboo and flax. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 48% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Superfood Snacks:** The trend of superfood snacks with functional and fiber-rich ingredients is on the rise, creating opportunities for innovation in the health food market. - **Natural Sweeteners:** The use of natural sweeteners, such as dates and monkfruit, instead of added sugars is a growing trend in the food industry, presenting opportunities for companies to create healthier sweet snacks and alternatives to traditional candy. - **Sustainable Ingredient Sourcing:** Companies are increasingly prioritizing sustainable and ethical ingredient sourcing, as demonstrated by BTR's use of premium cacao from Ecuador, creating opportunities for similar companies to appeal to ethically-conscious consumers. ### Who This Affects Most - **Health Food Industry:** The health food industry can capitalize on the trend of superfood snacks and natural sweeteners, creating innovative and nutritious snack options for consumers. - **Candy Industry:** The candy industry has an opportunity to innovate and pivot towards healthier alternatives to traditional candy, such as BTR's dark chocolate truffle cups with natural sweeteners. - **Sustainable Food Industry:** Sustainable food companies can capitalize on the trend of sourcing premium, environmentally-conscious ingredients like BTR's sustainably-sourced cacao from Ecuador, appealing to consumers looking for ethically-sourced products. ## Related on Trend Hunter - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [Superfood-Infused Chocolate Bites](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites.md) - [Functional Truffle Chocolates](https://www.trendhunter.com/trends/truffle-chocolates.md) - [Spiced Superfood Snack Bars](https://www.trendhunter.com/trends/superfood-protein-bar.md) - [Indulgent Protein Truffles](https://www.trendhunter.com/trends/eat-anytime-protein-truffles.md) - [Truffle-Inspired Protein Bars](https://www.trendhunter.com/trends/larabar-truffle-bars.md) - [Dark Chocolate Coconut Cups](https://www.trendhunter.com/trends/dark-chocolate-coconut-cup.md) - [Functional Chocolate Truffles](https://www.trendhunter.com/trends/functional-chocolate-truffle.md) - [Superfood Baobab Bites](https://www.trendhunter.com/trends/baobab-bites.md)