# Refrigerated Cocoa Truffle Bars Honey Mama's Makes Clean, Better-for-You Indulgences By Laura McQuarrie | Published 2021-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/truffle-bar References: [prnewswire](https://www.prnewswire.com/news-releases/honey-mamas-closes-10-3m-series-a-with-follow-on-investment-from-amberstone-301370911.html) & [honeymamas](https://honeymamas.com/) [Honey Mama's](https://www.trendhunter.com/trends/honey-mamas-truffle-bars) nutritious and indulgent refrigerated cocoa truffle bars are made with [clean, whole-food ingredients](https://www.trendhunter.com/trends/rawmio-premium-raw-chocolate-bars) and without preservatives or shelf stabilizers. Naturally free from refined sugar, gluten, grains, dairy and soy, the bars are plant-powered and available in decadent varieties like Lavender Rose, Peruvian Raw and Tahini Tangerine. With its category-defying refrigerated cocoa truffle bars, the brand proves that there's no compromise necessary when it comes to wellness and great taste. One product at a time, Honey Mama's is changing the way people feel about indulgence with elevated and wholesome ingredients like tangerine oil, flower petals, Vietnamese cinnamon, raw honey, unrefined coconut oil and cayenne. The indulgent treat maker recently completed a funding round to expand its impact in the better-for-you indulgences category and beyond. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 33% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Refrigerated Indulgences:** Companies can develop new and improved refrigerated snacks using clean, whole-food ingredients and without preservatives or shelf stabilizers. - **Wholesome Ingredients:** Food brands can focus on using elevated and wholesome ingredients like tangerine oil, flower petals, Vietnamese cinnamon, raw honey, unrefined coconut oil and cayenne to offer better-for-you options. - **Better-for-you Indulgences:** Businesses can invest in better-for-you indulgences and leverage the growing market for plant-powered, gluten-free, dairy-free, soy-free, and refined sugar-free options. ### Where This Applies - **Health Food Snacks:** The health food snacks industry can capitalize on consumer demand for refrigerated snacks made with clean, whole-food ingredients and without preservatives or shelf stabilizers. - **Natural Ingredients:** The natural ingredients industry can provide elevated and wholesome ingredients to food brands looking to offer better-for-you options. - **Indulgent Treats:** The indulgent treats industry can invest in better-for-you indulgences and leverage the growing market for plant-powered, gluten-free, dairy-free, soy-free, and refined sugar-free options. ## Related on Trend Hunter - [Cake-Inspired Truffle Bar Treats](https://www.trendhunter.com/trends/honey-mamas-truffle-bars.md) - [Carrot Cake Truffle Bars](https://www.trendhunter.com/trends/blonde-truffle-bar.md) - [Functional Mushroom-Infused Chocolates](https://www.trendhunter.com/trends/chocolate-truffle-bars.md) - [Date-Sweetened Chocolate Bars](https://www.trendhunter.com/trends/naturally-sweetened-chocolate-bar.md) - [Coconut Milk Chocolate Bars](https://www.trendhunter.com/trends/coconut-milk-chocolate-bars.md) - [Truffle-Stuffed Chocolate Bars](https://www.trendhunter.com/trends/alter-ecos-truffle-thins.md) - [Small Simple-Ingredient Chocolates](https://www.trendhunter.com/trends/dark-chocolate-bites.md) - [Indulgent Cupuaçu Bars](https://www.trendhunter.com/trends/figa-foods.md) - [Indulgent Refrigerated Oat Bars](https://www.trendhunter.com/trends/chilled-oat-bars.md)