# Co-Branded Athletic Earphones The JBL x Under Armour True Wireless Flash Earbuds are Sweatproof By Michael Hemsworth | Published 2020-08-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/true-wireless-flash References: [thegadgetflow](https://thegadgetflow.com/portfolio/jbl-under-armour-true-wireless-flash/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thegadgetflow+%28Gadget+Flow%29) & [jbl](https://www.jbl.com/wireless-headphones/UA+TRUE+WIRELESS+FLASH.html/?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow) The [JBL](https://www.trendhunter.com/trends/jbl-endurance-peak-3) x Under Armour True Wireless Flash earbuds are a powerful multimedia solution for athletes that will enable them to enjoy their favorite audio at all times thanks to a durable design. The headphones feature an IPX7 rating for [sweat and water](https://www.trendhunter.com/trends/ript-ultra-headphones) to help position them as a robust option that won't succumb to moisture contact. The AmbientAware technology helps to keep wearers aware of their surroundings to hear traffic and people, which will come as welcome news to athletes who train in urban areas to prevent avoidable accidents. The JBL x Under Armour True Wireless Flash earbuds are rounded out with TalkThru technology that will lower music and amplify speed in order to easily chat with a fellow athlete at leisure. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 24% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Sweatproof Earbuds:** Opportunity for innovation in developing athletic earphones that can withstand moisture and sweat during intense workouts. - **Ambientaware Technology:** Opportunity for innovation in creating audio solutions that keep users aware of their surroundings, enhancing safety during outdoor activities. - **Talkthru Technology:** Opportunity for innovation in earphones that offer easy communication between athletes without compromising music quality or reducing the speed of activities. ### Sectors Adopting This - **Sports Equipment:** Opportunity for sports equipment manufacturers to partner with audio brands to create sweatproof earphones tailored to athletes' needs. - **Fitness Technology:** Opportunity for fitness tech companies to integrate AmbientAware technology into their products, enhancing the overall experience and safety for users. - **Communication Devices:** Opportunity for communication device manufacturers to develop earphones with TalkThru technology, enabling seamless communication without sacrificing audio quality. ## Related on Trend Hunter - [Weather-Resistant Workout Earbuds](https://www.trendhunter.com/trends/jbl-endurance-peak-3.md) - [Durability-Focused Athlete Earbuds](https://www.trendhunter.com/trends/jabra-elite-8-active.md) - [Smart Ambient Audio Earbuds](https://www.trendhunter.com/trends/jbl-reflect-aero.md) - [Open-Ear Sports Headphones](https://www.trendhunter.com/trends/jbl-endurance-zone.md) - [High-Energy Workout Earbuds](https://www.trendhunter.com/trends/anker-soundcore-sport-x20.md) - [Gym-Ready Workout Earbuds](https://www.trendhunter.com/trends/workout-earbuds.md) - [Customizable Listening Experience Earbuds](https://www.trendhunter.com/trends/jbl-tune-flex.md) - [Sports-Focused Earbuds](https://www.trendhunter.com/trends/go-air-sport.md) - [Lifestyle Open-Ear Earbuds](https://www.trendhunter.com/trends/jbl-openear.md)