# Fruity Free-From Spring Water 'True Water' is a Refreshing, Premium Soft Drink Alternative By Laura McQuarrie | Published 2018-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/true-water References: [fabnews.live](http://www.fabnews.live/frucor-suntory-launches-new-range-of-australian-fruit-infused-spring-water-with-design-by-denomination/) & [packagingoftheworld](https://www.packagingoftheworld.com/2018/10/true-water.html) Knowing that many consumers are looking to consume fewer soft drinks and more nourishing beverage choices, Frucor Suntory created a fresh, premium new [fruit-infused sparkling water](https://www.trendhunter.com/trends/new-waterloo-sparkling-water) range dubbed 'True Water.' Initially, True Water will be launched with two fruit extract-infused varieties, Raspberry and Lime, which use [no artificial sugar or sweeteners](https://www.trendhunter.com/trends/positive-hydration) to enhance the taste of the [locally sourced Australian spring water](https://www.trendhunter.com/trends/radnor-hydrate). To emphasize the purity and simplicity of the product, True Water embraces a clean packaging design that favors minimalist graphics and a see-through sleeve that shows real images to match each vibrant fruit flavor. To differentiate this new offering from other infused sparkling water beverages on the market, Frucor Suntory packages True Water in glass bottles that encourage consumers to refill and recycle them. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 82% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Health-conscious Beverages:** There is an opportunity for more premium and natural alternatives to traditional soft drinks that cater to consumers looking for healthier options. - **Eco-friendly Packaging:** Minimalist designs and eco-friendly materials could be used to differentiate new beverage offerings from competitors and appeal to environmentally conscious consumers. - **Fruit-infused Beverages:** The use of real fruit extracts to enhance the flavor of beverages presents a chance for innovation in the beverage industry, especially for those looking to offer sugar-free or low-calorie options. ### Sectors Adopting This - **Beverage Manufacturing:** By exploring natural and healthy alternatives, beverage manufacturers can cater to an evolving consumer trend towards healthier beverage options. - **Food and Beverage Retail:** The rising demand for premium and innovative beverage offerings presents an opportunity for food and beverage retailers to expand their product offerings. - **Sustainability and Recycling:** As more consumers become environmentally conscious, there is an opportunity for businesses in the sustainability and recycling industry to help beverage manufacturers and retailers create environmentally friendly packaging options. ## Related on Trend Hunter - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Fruity Hydration Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-kiwi-lime.md) - [Fruity Effervescent Refreshments](https://www.trendhunter.com/trends/volvic-touch-of-fruit-sparkling.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Flavor-Rich Still Spring Waters](https://www.trendhunter.com/trends/highland-spring-flavours.md) - [Picnic-Themed Sparkling Waters](https://www.trendhunter.com/trends/tropical-fruit-sparkling-water.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Flavor-Enhanced Spring Waters](https://www.trendhunter.com/trends/flavoured-still-water.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md)