# Celebrity Finishing Powders Rare Beauty Debuts the True to Myself Tinted Pressed Finishing Powder By Grace Mahas | Published 2024-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/true-to-myself-tinted-pressed-finishing-powder References: [sephora](https://www.sephora.com/ca/en/?c)  Rare Beauty, the beloved beauty brand launched by actress and singer Salena Gomez, recently expanded its portfolio with the introduction fo the new [True to](https://www.trendhunter.com/trends/rare-beauty-and-sephora) Myself Tinted Pressed Finishing Powder. Available in an extensive shade range of 14 true-to-you tones, this weightless tinted powder is designed to instantly [blur, smooth, reduce shine, and set](https://www.trendhunter.com/trends/getset-blur-set-matte) your makeup. Selena commented on the launch of the new True to Myself Tinted Pressed Finishing Powder, stating: “This powder brings out the best in my skin, and it’s so lightweight I forget I’m wearing it." Boasting a talc-free formula, the new finishing powder creates a [diffused cloud effect](https://www.trendhunter.com/trends/blurring-balm-setting-spray), meant to layer seamlessly over bare skin or your favourite makeup look. Moreover, its premium formulation ensures it won't crease or clog pores. Image Credit: Rare Beauty ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 76% | Activity: 84% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Celebrity-backed Beauty Products:** The True to Myself Tinted Pressed Finishing Powder taps into the growing demand for beauty products endorsed by well-known celebrities. - **Talc-free Formulations:** Consumers are increasingly looking for makeup options like this finishing powder that offer talc-free formulations due to health concerns. - **Extensive Shade Range:** This finishing powder's extensive shade range highlights the industry's shift towards inclusivity and personalized beauty solutions. ### Industries Being Reshaped - **Cosmetics:** The introduction of a multipurpose finishing powder showcases innovation in weightless, multi-functional beauty products. - **Celebrity Endorsements:** Selena Gomez's involvement in the product launch reflects the significant impact of celebrity endorsements on product appeal and market penetration. - **Skincare:** This powder's ability to smooth and reduce shine without clogging pores indicates a blending of cosmetics with skincare benefits. ## Related on Trend Hunter - [Cream-Like Bronzer Powders](https://www.trendhunter.com/trends/warm-wishes-soft-matte-powder-bronzer.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Radiant Powder Blushes](https://www.trendhunter.com/trends/soft-pinch-luminous-powder-blush.md) - [Superfine Cosmetics Powders](https://www.trendhunter.com/trends/set-it-down-loose.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Sheer Pressed Finishing Powders](https://www.trendhunter.com/trends/halo-glow-powder-filter.md) - [Dual-Blend Brightening Powders](https://www.trendhunter.com/trends/smooth-finish-brightening.md) - [Inclusive Skin-Perfecting Powders](https://www.trendhunter.com/trends/ultimate-setting-powder.md) - [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md)