# Autumn-Ready Vibrant Footwear Karhu Launches the True to Form Pack of Aria 95 Sneakers By Amy Duong | Published 2020-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/true-to-form References: [hypebeast](https://hypebeast.com/2020/11/karhu-true-to-form-aria-95-release-information) & [karhu](http://karhu.com/) Karhu introduces its second drop for the True to Form pack and it features two iterations of the Aria 95 sneaker model. The latest pack arrives in a palette that is ready for the Fall season, showcased in a lookbook shot by photographer Bram Spaan. The foundation of the shoes sit on top of an EVA foam midsole foundation to spotlight the signature letter M. The famous M comes from the word "mestari" which is a direct translation of "champion" in Finnish. The shoes arrive in bright hues of yellow, pink and neutral hues to balance it out. They are crafted from suede and padded mesh materials and branding details come in the printed "Aria 95 logo" accent on the monosock. Image Credit: Bram Spaan ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Footwear:** Expanding on the trend of vibrant footwear, businesses have the opportunity to create bold and eye-catching shoe designs for the Autumn season. - **EVA Foam Midsoles:** The use of EVA foam midsoles in footwear presents a disruptive innovation opportunity for companies to enhance comfort and support in their shoe designs. - **Branding Details:** Business professionals can capitalize on the trend of incorporating unique and distinctive branding details in their shoe designs, like the printed 'Aria 95 logo' accent on the monosock. ### Sectors Adopting This - **Fashion Footwear:** The fashion footwear industry can tap into the trend of autumn-ready vibrant footwear to create bold and stylish shoe collections for the Fall season. - **Materials Manufacturing:** The materials manufacturing industry has the opportunity to innovate and produce EVA foam midsoles that offer improved comfort and performance for footwear brands. - **Brand Marketing:** Brand marketing professionals can explore innovative ways to incorporate unique branding details, like the printed 'Aria 95 logo' accent, into products to enhance brand recognition and consumer appeal. ## Related on Trend Hunter - [Earthy Gradient Running Shoes](https://www.trendhunter.com/trends/newbalance1906r.md) - [Dynamic Golden-Tinged Sneakers](https://www.trendhunter.com/trends/mafate-three2-1.md) - [Ultra-Plump Sleek Running Shoes](https://www.trendhunter.com/trends/aruku.md) - [Neutral Tonal Hiking Sneakers](https://www.trendhunter.com/trends/tor-ultra-lo-1.md) - [Spring-Ready Technical Sneakers](https://www.trendhunter.com/trends/mafate-speed-4-lite.md) - [Autumnal Aerodynamic Sneakers](https://www.trendhunter.com/trends/dfranklin-aero-sneakers.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Earthy Tonal Sneaker Collections](https://www.trendhunter.com/trends/earthenware.md) - [Seasonal Stealthy Running Shoes](https://www.trendhunter.com/trends/cloudventure-peak.md)