# Ingestible Beauty Brands 'TRUE RX' by 'Clio' Promotes Wellness and Beauty from Within By Georgia Wray Norsten | Published 2024-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/true-rx References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2024/10/01/k-beauty-brand-clio-debuts-beauty-from-within-supplements-in-japan?utm_source=newsletter_daily&utm_medium=email&utm_campaign=03-Oct-2024&cid=DM1159895&bid=517181290)  Korean beauty giant 'Clio' has debuted '[TRUE RX](https://www.trendhunter.com/trends/patina-sense),' a brand that blends [skincare and supplements](https://www.trendhunter.com/trends/cole-skin-supplements), marking the company's entrance into the growing [beauty-from-within market](https://www.trendhunter.com/trends/aors-orthosil). Known for its innovative cosmetics, Clio is expanding its reach with TRUE RX, offering consumers a holistic approach to achieving radiant skin by nourishing the body from the inside out. TRUE RX supplements are designed to enhance overall skin health and vitality, incorporating scientifically-backed ingredients targeting concerns such as hydration, elasticity, and brightness. Combining internal wellness with topical skincare routines, TRUE RX can deliver a more comprehensive solution for those seeking long-term beauty results. The launch in Japan signifies Clio's strategic move into a wellness-centric market, appealing to consumers who value the connection between internal health and outward appearance. With this launch, Clio offers a new path to beauty that focuses on balance, health, and lasting radiance from within. Image Credit: Clio ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 59% | Activity: 83% | Freshness: 30% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Beauty-from-within:** Expanding beyond traditional cosmetics, beauty-from-within trends emphasize internal health to achieve external radiance, merging skincare with wellness regimens. - **Ingestible Skincare:** Ingestible skincare products are disrupting the beauty industry by providing consumer-focused solutions that promote skin health through nutritional supplements. - **Holistic Beauty Solutions:** Holistic beauty solutions integrate dietary supplements with topical treatments, offering a comprehensive approach to long-lasting skin vitality and health. ### Sectors Adopting This - **Nutraceuticals:** The nutraceutical industry is evolving with a focus on beauty-enhancing supplements that support overall skin health and inner wellness. - **Health and Wellness:** The health and wellness industry is seeing a surge in products that combine physical and aesthetic well-being, targeting consumers interested in holistic health practices. - **Cosmetics and Skincare:** Transformations in the cosmetics and skincare industry are driven by innovative brands that integrate ingestible products, offering a new dimension to beauty care. ## Related on Trend Hunter - [Beauty-Enhancing Ampoule Drinks](https://www.trendhunter.com/trends/shiseidos-new-drink-format.md) - [Skin Longevity Systems](https://www.trendhunter.com/trends/timebeam-beauty.md) - [Cellular Beauty Supplements](https://www.trendhunter.com/trends/jupiter-neurosciences.md) - [Drinkable Skincare Routines](https://www.trendhunter.com/trends/skin-and-gut-supplement.md) - [Edible Retinol Supplements](https://www.trendhunter.com/trends/amorepacific1.md) - [Skin-Centric Supplement Brands](https://www.trendhunter.com/trends/cole-skin-supplements.md) - [Gut-Skin Supplements](https://www.trendhunter.com/trends/sakara-beauty-biome.md) - [Beauty-Enhancing Supplements](https://www.trendhunter.com/trends/orange-naturals.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md)