# Sun-Kissed Cowgirl Campaigns The True Religion SS11 Lookbook Rides Bareback By Amelia Roblin | Published 2011-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/true-religion-ss11-lookbook References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/02/candice-swanepoel-for-true-religion-ss-11-campaign.html) & [truereligionbrandjeans](http://www.truereligionbrandjeans.com/lookbook_spring_2011/index.html) Let's face it, Candice Swanepoel could make wearing a garbage bag look good, but the True Religion SS11 Lookbook reveals a foxy line of [western attire](https://www.trendhunter.com/trends/cowgirl-grass) that's enough to get your lasso cracking. [Denim vests](https://www.trendhunter.com/trends/springsummer-2025-denim-collection), cut-off shorts and free-flowing belly-top blouses are reminders that cowgirl apparel never goes out of style. Snapped on the beach with a [horse](https://www.trendhunter.com/trends/year-of-the-horse-ss26) and around the homestead, the True Religion SS11 Lookbook entices you in. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Western Fashion:** Disruptive innovation opportunity: Creating sustainable and eco-friendly materials for western-inspired clothing. - **Beachwear Photography:** Disruptive innovation opportunity: Developing innovative underwater photography techniques for capturing beachwear fashion. - **Retro-inspired Lookbooks:** Disruptive innovation opportunity: Integrating virtual and augmented reality technology into retro-themed fashion lookbooks. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Incorporating AI and machine learning to personalize and recommend western fashion trends. - **Photography:** Disruptive innovation opportunity: Enhancing drone photography capabilities for capturing outdoor fashion shoots. - **Technology:** Disruptive innovation opportunity: Creating immersive and interactive experiences through virtual reality for showcasing fashion collections. ## Related on Trend Hunter - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Year-of-the-Horse Fashion](https://www.trendhunter.com/trends/year-of-the-horse-ss26.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)