# Bohemian Rocker Chic Campaigns The True Religion Spring Summer 2012 Collection is Relaxed & Chic By Marriska Fernandes | Published 2012-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/true-religion-spring-summer-2012 References: [the-electric.blogspot](http://the-electric.blogspot.com/2012/01/true-religion.html) & [truereligionbrandjeans](http://www.truereligionbrandjeans.com) The True Religion [Spring Summer 2012 campaign](https://www.trendhunter.com/trends/springsummer-2025-denim-collection) is smart and [rocker chic](https://www.trendhunter.com/trends/songs-of-siren). The campaign features three [stylish types of jeans](https://www.trendhunter.com/trends/seasonal-denim-collections) that are sported by the models, including 'The Bohemian,' 'The Maverick' and 'The Wanderer.' The True Religion brand of jeans is irresistibly stylish and this ad campaign features well-known models Tallulah Morton and Julia Stegner, who add plenty of whimsical charm to the photos. This campaign is mostly black and white with a tinge of color thanks to the blue and red belts and jackets. Captured by photographer Alexi Lubomirsk, the models pose with stunning confidence. The ad campaign is filled with unsettling intoxication thanks to its rocker-chic charm visible in every one of the images. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Bohemian Rocker Chic Fashion:** Opportunity for fashion brands to incorporate a relaxed, edgy and stylish look in their collections. - **Campaign Photography:** Opportunity to use innovative and provocative photography techniques to capture fashion styles. - **Colorful Accessories:** Opportunity to add colorful accessories to monochrome apparel for a stark contrast in fashion design. ### Where This Applies - **Fashion:** Industry players can incorporate bohemian, rocker and chic trends to transform traditional fashion designs. - **Photography:** Innovative photography styles can revolutionize the way fashion campaigns are presented and marketed. - **Accessories:** Opportunity for accessory industries to experiment with bright and bold colors to add life to a monochromatic fashion style. ## Related on Trend Hunter - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Rapper-Approved Streetwear Lines](https://www.trendhunter.com/trends/true-religion-3.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md)