# Digital-First Denim Brands True Religion Will Become a Digital-First Brand with its New Mobile App By Kanesa D | Published 2022-11-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/true-religion-2 References: [retaildive](https://www.retaildive.com/news/true-religion-releases-new-mobile-app/636809/) & [truereligion](https://www.truereligion.com/?gclid=Cj0KCQiA99ybBhD9ARIsALvZavVL28pq0v5U90ZxyRP-5A41CvW4X42iSEjXXKOVr6gEJSsh3FYBYd0aAkluEALw_wcB)  [True Religion](https://www.trendhunter.com/trends/true-religion-3) has launched a new mobile app in an effort to shift into a [direct-to-consumer brand](https://www.trendhunter.com/trends/directtogarment-platform). Exclusive items, promotions, interactive material, user-generated content, style advice, and other benefits are available on the app. True Religion notes that 80% of its e-commerce sales are on mobile devices, and as a result, it has begun to transform into a digital-first retailer with a solid online presence. “We know that the True Religion customer uses their smartphone to engage with the brand,” Scott McCabe, Senior VP of E-Commerce, said in a statement. “The app will enhance our ability to facilitate a seamless and more direct relationship to our most loyal customers.” Interested parties can navigate to the Android and iOS app stores to download the True Religion mobile app. Image Credit: Daphne Howland, Retail Dive ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 22% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Mobile-first Retail:** As True Religion shifts into a digital-first retailer, the trend towards mobile-first retail continues with an emphasis on developing mobile apps to cater to direct-to-consumer relationships. - **Interactive Content:** With its app featuring interactive material and user-generated content, the trend for creating more engaging and interactive content continues to rise, offering opportunities for brands to connect with audiences in new ways. - **Direct-to-consumer Brands:** True Religion's shift into a direct-to-consumer brand highlights the trend of cutting out intermediaries and building relationships directly with consumers, opening up opportunities for deeper engagement and higher profits. ### Where This Applies - **Fashion Retail:** Digital-first denim brands like True Religion are leading the trend for the fashion retail industry to embrace direct-to-consumer sales through mobile apps and other digital channels. - **Mobile App Development:** As mobile apps become an increasingly important sales and engagement channel for brands like True Religion, opportunities arise for mobile app developers to create innovative solutions and improve the customer experience. - **E-commerce:** True Religion's shift to a digital-first retailer provides disruptive innovation opportunities to the e-commerce industry, as brands look to build a more direct relationship with customers and create a seamless shopping experience across all digital touchpoints. ## Related on Trend Hunter - [Early-Access Shopping Apps](https://www.trendhunter.com/trends/jcrew-app.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Sporty Indian Shopping Apps](https://www.trendhunter.com/trends/indian-shopping-app.md) - [Discount Retailer Mobile Apps](https://www.trendhunter.com/trends/family-dollar-app.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Home Decor Apps](https://www.trendhunter.com/trends/pottery-barn-1.md) - [E-Commerce Denim Platforms](https://www.trendhunter.com/trends/denim-platform.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md)