# All-Natural Wood Watches The 'True North' Collection is Inspired by Outdoor Adventures By Hayley McGlone | Published 2016-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/true-north References: [kickstarter](https://www.kickstarter.com/projects/875962940/true-north-water-resistant-all-natural-wood-watch?ref=category_popular) Inspired by the outdoors, the 'True North' watch collection is simultaneously rustic and elegant. The watch brings the [spirit of the outdoors](https://www.trendhunter.com/trends/huckberry-x-timex-titanium-field-watch) into any setting and is also capable of keeping up with outdoor adventures The watches are made from [sustainable materials](https://www.trendhunter.com/trends/japanese-woodwork) including Bamboo, Black Sandalwood, Zebra Wood and Maple Wood. They keep precise time with their Rhonda 762 Quartz movement. Unlike most wooden watches, the True North is [water-tight for up to 90 feet](https://www.trendhunter.com/trends/luminox-atacama-field-watch). Consumers can choose from four watch faces, each made of a different sustainable material such as 'The Wake' which is made of Maple Wood or 'The Wild' which features a wolf and is made of Zebra Wood. The True North Collection is a beautifully crafted timepiece that can easily transition from the office to the great outdoors that inspired its creation. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** There is an opportunity to innovate in creating eco-friendly and sustainable fashion, especially in the watch industry. - **Eco-friendly Accessories:** The demand for eco-friendly accessories is increasing, presenting an opportunity for businesses to offer more environmentally conscious options. - **Natural Materials:** Natural and sustainable materials, such as bamboo and wood, are becoming more popular in fashion and accessories and offer an opportunity for entrepreneurs to explore this trend. ### Industries Being Reshaped - **Fashion:** There is an opportunity for the fashion industry to create eco-friendly and sustainable accessories, such as watches, using natural materials. - **Accessories:** The demand for eco-friendly accessories is increasing, creating a space for businesses in the industry to explore the use of natural and sustainable materials. - **Watchmaking:** The true north collection showcases the opportunity for watchmakers to innovate by creating sustainable and natural materials for watches. ## Related on Trend Hunter - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Moody Malachite Stone Timepieces](https://www.trendhunter.com/trends/zenith-super-sea-wolf-compression-diver.md) - [Nature-Inspired Timepieces](https://www.trendhunter.com/trends/zm-urban-green.md) - [Pineapple-Inspired Timepiece Designs](https://www.trendhunter.com/trends/pineapple-dream.md) - [Forest Ranger-Honoring Watches](https://www.trendhunter.com/trends/vero-us-forest-service-edition-field-watches.md) - [Balanced Aesthetic Americana Timepieces](https://www.trendhunter.com/trends/vaer-d5-tropic-watch.md) - [Japanese Woodwork-Inspired Watch Designs](https://www.trendhunter.com/trends/japanese-woodwork.md) - [War Boat-Inspired Timepieces](https://www.trendhunter.com/trends/dunkirk-watch.md) - [Icelandic Nature-Inspired Watches](https://www.trendhunter.com/trends/linkone.md)