# Energy Boosting Seltzer Refreshments The True North Pure Energy Seltzer is All-Natural By Michael Hemsworth | Published 2021-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/true-north-pure-energy-seltzer References: [bevnet](https://www.bevnet.com/news/2021/true-north-pure-energy-seltzer-launch-shakes-up-the-seltzer-water-category) & [truenorthenergy](https://truenorthenergy.com/en-us/) The [True North](https://www.trendhunter.com/trends/iconography-capsule) Pure Energy Seltzer is arriving as a new refreshment that will provide consumers with a functional way to quench their thirst and stay hydrated in a flavorful way. The drinks come in 12-ounce slim can formats and are achieved using [plant-based organic energy](https://www.trendhunter.com/trends/blue-aura-energy-shot) that utilizes natural ingredients such as guayusa, ginseng, guarana and a green tea. The drinks are also infused with vitamins A, B3, B5, B6, B12, C and zinc for an immunity boost. General Manager Gui Weaver spoke on the new True North Pure Energy Seltzer saying, "True North goes beyond the average [sparkling water](https://www.trendhunter.com/trends/como-no). We’re taking the best of energy, functional, and sparkling elements to create this in-demand beverage that allows consumers to feel more empowered about how they fuel their bodies – with plenty of the good stuff. When we say Energy for the Journey, we mean it in this pure energy seltzer.” ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 14% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Beverages:** The trend towards plant-based beverages continues, creating opportunities for companies to innovate with natural ingredients and functional benefits. - **Functional Hydration:** The demand for functional hydration solutions is growing, opening doors for products like True North Pure Energy Seltzer that offer both hydration and added health benefits. - **Immune-boosting Drinks:** The COVID-19 pandemic has created a higher demand for immune-boosting drinks like True North Pure Energy Seltzer, which incorporates vitamins and minerals to support health and wellness. ### Sectors Adopting This - **Beverage Industry:** The beverage industry has opportunities to innovate with new products that utilize natural ingredients, functional benefits, and immune-boosting properties to appeal to health-conscious consumers. - **Health and Wellness Industry:** The health and wellness industry is poised to benefit from the trend towards functional hydration and immune-boosting products, as consumers seek out natural ways to support their health. - **Natural Foods Industry:** The natural foods industry can take advantage of the trend towards plant-based ingredients and functional benefits to create new products that appeal to health-conscious consumers looking for natural alternatives to traditional beverages. ## Related on Trend Hunter - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Functional Refreshment Energy Drinks](https://www.trendhunter.com/trends/energy-tonic-water.md) - [Thirst-Quenching Energy Drinks](https://www.trendhunter.com/trends/tenzing-natural-energy-lime-mint.md) - [Sparkling Yaupon Teas](https://www.trendhunter.com/trends/sacred-energy.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Sustainably Produced Canadian Seltzers](https://www.trendhunter.com/trends/city-seltzer.md) - [Antioxidant-Rich Sparkling Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy.md) - [Caffeinated Energy Seltzers](https://www.trendhunter.com/trends/noproof-energy-seltzer.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md)