# Cushioned Foundation Applicators L'Oreal's True Match Lumi Provides a Unique Application By Mishal Omar | Published 2017-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/true-match-lumi References: [ulta](http://www.ulta.com/true-match-lumi-cushion-foundation?productId=xlsImpprod13441004) & [lorealparis](http://www.lorealparis.ca/_en/_ca/brands/true-match-lumi-cushion/index.aspx) [L'Oreal's](https://www.trendhunter.com/trends/loral-professionnel-metal-detox) True Match Lumi Cushion Foundation has a unique physical makeup and formulation that makes this product stand out in the market. Although the product is a liquid foundation, it comes in a sponge-like [cushion format](https://www.trendhunter.com/trends/covericious-ultimate-cover-cushion) that is able to dispense the ideal amount of makeup. When the cushioned part of the compact is pressed on, it dispenses a small amount of foundation that can be built up to the user's skin-specific needs if required. The foundation offers a luminous finish and comes in 16 shades, more than what most drugstore brands offer for their foundation ranges. The True Match Lumi foundation provides [buildable coverage](https://www.trendhunter.com/trends/foundation-coverage), is easily portable, and its affordable cost makes it perfect for consumers of all ages and financial backgrounds. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cushioned Foundation:** L'Oreal's True Match Lumi Cushion Foundation's unique physical makeup and formulation sets a trend for innovative foundation formats. - **Ideal Makeup Dispensing:** The cushion format of L'Oreal's True Match Lumi Cushion Foundation showcases a trend for precise and controlled makeup dispensing. - **Expanded Foundation Range:** L'Oreal's True Match Lumi Cushion Foundation sets a trend for offering a wide range of shades, surpassing standard options in drugstore brands. ### Sectors Adopting This - **Cosmetics:** The cushioned foundation trend presents a disruptive innovation opportunity for cosmetics companies to revamp their foundation product lines with unique formats. - **Makeup Accessories:** The trend of ideal makeup dispensing opens up disruptive innovation opportunities for companies to create innovative applicators and tools for precise makeup application. - **Beauty Retail:** The expanded foundation range trend provides a disruptive innovation opportunity for beauty retailers to offer a wider selection of foundation shades, catering to diverse customer needs. ## Related on Trend Hunter - [Korean-Style Cushion Foundations](https://www.trendhunter.com/trends/banila-co.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Semi-Matte Cushion Foundations](https://www.trendhunter.com/trends/tirtirmaskfitredcushion.md) - [Sheer Foundation Sticks](https://www.trendhunter.com/trends/charlotte-tilbury-foundation-stick.md) - [Makeup Foundation Coverage Technologies](https://www.trendhunter.com/trends/foundation-coverage.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Cushion Foundation Expansions](https://www.trendhunter.com/trends/covericious-ultimate-cover-cushion.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md)