# Chastity Vow Pants Christian K-mart Fashion By Going Like Sixty | Published 2008-06-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/true-love-waits-k-mart References: [feministing](http://feministing.com/archives/009302.html) & [lifeway](http://www.lifeway.com/tlw/) K-mart decided [teenage girls](https://www.trendhunter.com/trends/nascar-x-justice) should be able to visibly wear their vow of chastity on their clothes. The **True Love Waits** [fashion line](https://www.trendhunter.com/trends/champion-2) encourages young women (teenagers AND college aged) to remain abstinent until marriage. **Lifeway Christian Resources** created the campaign on an international basis. They are depending on [peer pressure](https://www.trendhunter.com/trends/primark-never-basic-campaign) and clever ass-vertising to help their cheeky cause be a success. The True Love Waits movement got a significant boost in visibility because of the K-mart decision to sell their clothing. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 6% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Abstinence Fashion:** Creating fashion lines that promote and celebrate abstinence for teenagers and college-aged individuals. - **Cheeky Marketing:** Using clever and bold advertising strategies to support and popularize a cause. - **Faith-based Fashion:** Designing clothing lines that incorporate religious beliefs and values into their style and messaging. ### Sectors Adopting This - **Fashion Retail:** Opportunity for fashion retailers to tap into the niche market of abstinence-promoting clothing. - **Marketing and Advertising:** Chance for marketing and advertising professionals to create unique and attention-grabbing campaigns for causes. - **Faith-based Organizations:** Potential for faith-based organizations to develop and promote fashion items aligned with religious beliefs and values. ## Related on Trend Hunter - [Menstrual Product-Celebrating Jeans](https://www.trendhunter.com/trends/u-by-kotex-maximalism-jeans.md) - [Teen-Focused Period Underwear](https://www.trendhunter.com/trends/proof.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Sexual Wellness Underwear](https://www.trendhunter.com/trends/lorals-for-protection.md) - [Teen Menstrual Underwear](https://www.trendhunter.com/trends/awwa-period-care.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Period-Proof Student Uniforms](https://www.trendhunter.com/trends/period-uniform.md)