# CBD-Branded Collections True Full Spectrum by Medterra Boasts Therapeutic CBD Products By Elena Rahman | Published 2021-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/true-full-spectrum References: [medterracbd](https://medterracbd.com/category-cbd-full-spectrum) [Medterra](https://www.trendhunter.com/trends/medterra-cbd-sleep-gummies), the number one distributed [CBD](https://www.trendhunter.com/trends/fusion-cbd) brand nationwide, launched its True Full Spectrum Collection of CBD products. The launch is a collaborative effort between Medterra CEO Jay Hartenback and big wave pro surer Billy Kemper. Designed to enhance relaxation, rest, recovery, and overall wellbeing, Medterra aims to provide users with a deeper CBD experience. The collection contains a trio of [Gummies, Tinctures, and Capsules](https://www.trendhunter.com/trends/singlecannabinoid-gummies). Medterra is thus one of the only brands to offer all three kinds of CBD—isolated, broad-spectrum, and full spectrum. Each product boasts a 5:1 ratio of CBD to other cannabinoids, plus an additional 2mg of THC. This carefully curated ratio maximizes the ECS receptors activation to help increase its natural therapeutic benefits. Image Credit: Medterra ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 28% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **True Full Spectrum CBD:** The development of specialized full spectrum CBD products that optimize the activation of ECS receptors presents an opportunity for disruptive innovation in the CBD industry. - **CBD Gummies, Tinctures, and Capsules:** The creation of a collective of isolates, broad-spectrum, and full-spectrum CBD products presents opportunities for a diverse range of personalized use cases and targeting different demographics. - **Collaborations in the CBD Industry:** The emergence of partnerships between CBD brands and athletes presents new opportunities to tap into a wider demographic and create specialized products that address the needs of different customer groups. ### Who This Affects Most - **CBD Industry:** The CBD industry presents opportunities for disruptive innovation in terms of creating personalized, specialized, and carefully curated CBD products to suit the diverse needs of different customer groups. - **Athletic Industry:** CBD brands partnering with athletes presents an opportunity for disruptive innovation in creating specialized products that meet the unique needs of the athletic community. - **Wellness Industry:** The CBD industry's focus on wellness and enhancing overall wellbeing presents opportunities for disruptive innovation in providing products that prioritize natural therapeutic benefits and holistic wellness. ## Related on Trend Hunter - [Cannabis-Powered Sleep Supplements](https://www.trendhunter.com/trends/medterra-cbd-sleep-gummies.md) - [D2C CBD Wellness Products](https://www.trendhunter.com/trends/fullspectrum-cbd-products.md) - [Fast-Acting Wellness Gummies](https://www.trendhunter.com/trends/wellness-gummies.md) - [Plant-Based CBD Gummies](https://www.trendhunter.com/trends/nuleaf-naturals-full-spectrum-cbd.md) - [Day-to-Night Cannabis Supplements](https://www.trendhunter.com/trends/medterra-delight-good-night-bundle.md) - [Low-THC CBD Gummies](https://www.trendhunter.com/trends/fullspectrum-cbd-thc-gummies.md) - [Intimacy-Focused CBD Lines](https://www.trendhunter.com/trends/fusion-cbd.md) - [THC-Free Supplement Lines](https://www.trendhunter.com/trends/thcfree-gummies.md) - [Broad-Spectrum CBD Sleep Supplements](https://www.trendhunter.com/trends/cbd-sleep-supplements.md)