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# Preservative-Free Fruit Cups
The true fruit Grapefruit Cups are Minimally Processed

By Michael Hemsworth | Published 2017-06-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/true-fruit
References: [preparedfoods](http://www.preparedfoods.com/articles/119897-true-fruit-packs-on-the-pressure)

The [packaged fruit and vegetables](https://www.trendhunter.com/trends/shelf-stable-pourable-fruit) on the grocery store shelves are often highly processed and packed with preservatives, so the true fruit Grapefruit Cups are intended to offer a more natural alternative. Each of the fruit cups are packaged with chunks of ruby grapefruit that are mixed with a lightly sweetened water in order to balance some of the tartness of the citrus fruit.

The true fruit Grapefruit Cups are crafted to be completely [free of preservatives](https://www.trendhunter.com/trends/real-fruit-purees) and have been minimally processed in order to keep all of the natural goodness that they have intact. The cups come as a convenient, healthy and quick way to increase your [daily intake of fruit](https://www.trendhunter.com/trends/solely-fruit-snacks) without having to deal with peeling and chopping before leaving the house.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 56% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Preservative-free Food:** Disruptive innovation opportunities lie in developing more preservative-free food options for consumers seeking natural alternatives.
- **Minimally Processed Packaging:** There is an opportunity to create packaging solutions that allow for minimal processing of food while still maintaining freshness and convenience.
- **Convenient Healthy Snacks:** Developing more convenient and healthy snack options like true fruit Grapefruit Cups provides an opportunity for disruptive innovation in the food industry.

### Sectors Adopting This

- **Food Packaging:** Innovations in food packaging can help create a market for minimally processed products like preservative-free fruit cups.
- **Healthy Snack Foods:** The healthy snack food industry can benefit from offering more options like true fruit Grapefruit Cups that are convenient and nutritious.
- **Alternative Food Preservation:** Developing alternative methods of preserving food without the use of preservatives presents disruptive innovation opportunities in the food industry.

## Related on Trend Hunter

- [Conveniently Packaged Premium Fruits](https://www.trendhunter.com/trends/fruit-snack-cups.md)
- [Whole Food Snack Cubes](https://www.trendhunter.com/trends/zero-cubes.md)
- [Snackable Berry Cups](https://www.trendhunter.com/trends/fruitist-snack-cups.md)
- [Frozen Fruit Pearls](https://www.trendhunter.com/trends/natures-premium-fruit-pearls.md)
- [Free-From Fruit Bites](https://www.trendhunter.com/trends/pulpito.md)
- [Tropical Fruit-Only Dessert Cups](https://www.trendhunter.com/trends/dole-fruit-bowls.md)
- [Tropical Pressed Fruit Refreshments](https://www.trendhunter.com/trends/crawston-press-pineapple-grapefruit.md)
- [Vitamin-Filled Fruit Snacks](https://www.trendhunter.com/trends/fruit-pure-snacks.md)
- [Shelf-Stable Fruit Pops](https://www.trendhunter.com/trends/ezee-freezee.md)
