# Germophobic Bath Buddies The 'True Clean Towel' Enhances Your Post-Shower Cleanliness By Armida Ascano | Published 2010-10-16 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/true-clean-towel References: [coolmaterial](http://coolmaterial.com/home/true-clean-towel/) & [truecleantowel](http://truecleantowel.com/true-clean-towel-slate.html/) The 'True Clean Towel' is definitely an innovative [drying concept](https://www.trendhunter.com/trends/rebecca-udall). Using a [towel to dry yourself](https://www.trendhunter.com/trends/everlayer-1) can be a [dirty business](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it); one can never be sure what part of the towel once touched which part of the body. This is where the 'True Clean Towel' comes in: With sections of the towel assigned to specific parts of the body, you can be rest-assured that your face and your bum do not touch through the use of your shammy. The 'True Clean Towel' is an affordable $19, making it definitely worth the price of cleanliness. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 47% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Segmented Towels:** The 'True Clean Towel' demonstrates the trend of segmented towels, which offer specific areas for different body parts during drying. - **Hygienic Innovation:** The development of the 'True Clean Towel' presents an opportunity for disruptive innovation in the bath and shower industry by addressing hygiene concerns - **Personalized Care:** The concept of assigning specific sections of the towel to different body parts opens up opportunities for personalized care in the towel industry. ### Who This Affects Most - **Bath and Shower:** The 'True Clean Towel' introduces a disruptive innovation opportunity within the bath and shower industry by promoting enhanced cleanliness - **Textile and Fabric:** Segmented towels like the 'True Clean Towel' create a potential disruptive innovation opportunity in the textile and fabric industry by reimagining traditional towel designs - **Personal Care:** The 'True Clean Towel' aligns with the growing demand for personalized care products and presents a disruptive innovation opportunity in the personal care industry. ## Related on Trend Hunter - [Antimicrobial Towels](https://www.trendhunter.com/trends/titan-yarn.md) - [Tubular Bathroom Body Dryers](https://www.trendhunter.com/trends/air-spa.md) - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md) - [Oversized Car-Drying Towels](https://www.trendhunter.com/trends/oversized-long-reach-microfiber-towel.md) - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md) - [Eco-Friendly Hygiene Wipes](https://www.trendhunter.com/trends/freshist-debuts1.md) - [Speedy Bathhouse Body Dryers](https://www.trendhunter.com/trends/at-the-same-time-body-dryer.md) - [Naturally Inspired Body Dryers](https://www.trendhunter.com/trends/sumsei-air-shower.md) - [Mess-Free Bathing Systems](https://www.trendhunter.com/trends/body-washing-tool.md)