# Wax-Free Moisturizers True Botanicals Launched the Chebula Extreme Cream with Antioxidants By Elena Rahman | Published 2022-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/true-botanicals References: [happi](https://www.happi.com/contents/view_breaking-news/2022-01-04/true-botanicals-launches-wax-free-moisturizer/) & [truebotanicals](https://truebotanicals.com/) True Botanicals is a sustainable skincare brand. The company recently announced the launch of its first wax-free facial moisturizer, dubbed the [Chebula](https://www.trendhunter.com/trends/chebula-multicorrective-eye-patches) Extreme [Cream](https://www.trendhunter.com/trends/biogenic-melting-cream). The skincare brand challenged itself to develop a moisturizing formula that provides intense and long-lasting hydration while also strengthening the skin's natural barrier. A key component to [True Botanicals'](https://www.trendhunter.com/trends/true-botanicals-renew) formula is the negation of wax as an ingredient present in most moisturizers. The Chebula Extreme Cream is powered by chebula, a potent cascading antioxidant. This ingredient prevents free radical damage and delivers anti-aging properties. It also fights against rough patches, dryness, skin tone and brightens the skin's complexion for a youthful glow. Moreover, the moisturizer's formula boasts a breathable and lightweight feel on the skin. Image Credit: True Botanicals ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 35% | Activity: 26% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Wax-free Beauty Products:** Opportunity for brands to innovate their formulas and provide consumers with non-toxic, sustainable, and effective alternatives to traditional beauty products. - **Clean Beauty:** Creating products with natural, clean ingredients that are sustainable and good for the planet, as well as the consumer. - **Cascading Antioxidants:** A potential trend in skincare as consumers seek products with ingredients that provide long-lasting benefits against age-related damage and environmental stressors. ### Where This Applies - **Skincare:** The opportunity for brands to develop innovative product formulations and active goods and align with consumer demand for sustainable and clean beauty. - **Beauty and Personal Care:** Brands can leverage the trend of clean beauty and non-toxic ingredients to develop product lines that cater to the health-conscious consumer market. - **Natural Health Supplements:** A market can arise for health supplements that leverage cascading antioxidants to provide consumers with the desired benefits. ## Related on Trend Hunter - [Natural-Origin Moisturizing Creams](https://www.trendhunter.com/trends/naturalorigin-moisturizing-creams.md) - [Allergen-Free Skincare Creams](https://www.trendhunter.com/trends/rich-skincare-cream.md) - [Food Waste-Based Moisturizers](https://www.trendhunter.com/trends/great-skin-moisturizer.md) - [Gentle Multi-Action Moisturizers](https://www.trendhunter.com/trends/clear-confidence-moisturizer.md) - [Luxury Science-Backed Facial Moisturizers](https://www.trendhunter.com/trends/three-international.md) - [Buttery Biotech Moisturizers](https://www.trendhunter.com/trends/biogenic-melting-cream.md) - [Plant-Based Firming Moisturizers](https://www.trendhunter.com/trends/extreme-cream.md) - [Beef Tallow-Based Skincare Lines](https://www.trendhunter.com/trends/skincare-line-moo-elixir.md) - [Lightweight Hydrating Skin Creams](https://www.trendhunter.com/trends/eternal-glow-cream.md)