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# Blood-Sucking Accessories
True Blood Jewelry Collection Banks on Vampire Love

By Robyn Currie | Published 2009-09-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/true-blood-jewelry-collection
References: [luxist](http://www.luxist.com/2009/09/20/true-blood-jewelry-line-launches/) & [lovepeaceandhope](http://www.lovepeaceandhope.com/catalog/CatalogView.aspx?page=1&catx=x521x&u)

Vampires are super hot right now (were they ever not hot?) and everyone is moving in to cash in on the craze. Jewelry designer Udi Behr has created the True Blood Jewelry Collection, a new line inspired by the TV show ‘True Blood’ (the series that tells a tale of a young human woman who falls in love with an immortal vampire).

Using sterling silver, stainless steel, leather and accented with rubies, the True Blood Jewelry Collection was inspired, according to [LovePeaceandHope.com](http://www.LovePeaceandHope.com) “by many aspects of the infinite lives of vampires: from the blood they drink, to the seductive nature of being ‘glamoured’; while a patented fang-like clasp holds many of the pieces together.”

Anything pretty and shiny will definitely attract lots of human attention. As for the immortal kind, well let's just hope the True Blood Jewelry Collection can keep them at bay.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 73% | Activity: 43% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What Makes This Trend Stand Out

- **Vampire-inspired Jewelry:** The True Blood Jewelry Collection showcases the trend of vampire-inspired jewelry, offering business professionals an opportunity to capitalize on the popularity of vampires.
- **TV Show Merchandise:** The True Blood Jewelry Collection highlights the trend of creating merchandise based on popular TV shows, presenting business professionals with the chance to tap into the lucrative market of TV show-inspired products.
- **Glamour and Fantasy:** The True Blood Jewelry Collection reflects the trend of incorporating glamour and fantasy elements into jewelry, opening up opportunities for business professionals to innovate and create bold, fantasy-inspired accessories.

### Sectors Adopting This

- **Jewelry Design:** The True Blood Jewelry Collection illustrates the potential for disruption and innovation in the jewelry design industry, where creative and unique designs inspired by popular trends can attract a devoted customer base.
- **TV Show Merchandise:** The True Blood Jewelry Collection demonstrates the possibilities for disruptive innovation in the TV show merchandise industry, showing how leveraging the popularity of a TV show can lead to successful product lines and increased revenue.
- **Fantasy Accessories:** The True Blood Jewelry Collection presents an opportunity for disruptive innovation in the fantasy accessories industry, where creating bold, vampire-inspired designs can cater to the increased demand for fantasy-themed products.

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