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# Vampire Self-Defense Posters
'In Case of Vampires' Campaign for "True Blood"

By Elsa Blaine | Published 2009-03-23 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/true-blood-in-case-of-vampires-campaign
References: [neatorama](http://www.neatorama.com/2009/03/16/true-blood-emergency-vampire-posters/) & [hbo](http://www.hbo.com/trueblood/)

[HBO](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus)’s vampire-themed "True Blood" series was wildly popular in North America in 2008, its first year of airing. The program is just launching in New Zealand in 2009 on the [Prime](https://www.trendhunter.com/trends/yakuza-sega) television station. To promote the edgy show, these cool 3-D “In Case of Vampire” promotional posters have been produced.

The boards are made to look like a ‘car for sale’ ad you see casually tacked up in the grocery store. Break-off wooden stakes hang beneath images depicting exactly where on the vampire’s body the spears should be thrust for the desired effect.

If you happen to be in a dire situation where you may need to defend yourself from a blood sucker, these wooden stakes could be useful--if they weren’t screwed down, that is.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 36% | Activity: 8% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Why This Trend Is Growing

- **3-D Promotional Posters:** Using 3-D visuals in promotional materials can create a unique and eye-catching marketing campaign.
- **Interactive Advertising:** Interactive elements in advertising, such as break-off wooden stakes, can engage consumers and drive brand awareness.
- **Niche TV Show Promotion:** Creating unique promotional materials tailored to the specific themes and target audience of a TV show can generate buzz and attract viewers.

### Industries Being Reshaped

- **Marketing and Advertising:** The marketing and advertising industry can leverage 3-D visuals and interactive elements to create innovative campaigns and enhance brand messaging.
- **Entertainment and Media:** The entertainment and media industry can explore niche TV show promotion strategies to generate excitement and attract new viewers.
- **Graphic Design and Printing:** The graphic design and printing industry can offer specialized services for creating unique promotional materials like 3-D posters.

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