# Bitten Blow Up Doll Ads The True Blood Campaign is Appropriately Provocative By Meghan Young | Published 2012-08-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/true-blood-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/08/true-blood-blow-up-doll/) & [draftfcb](http://www.draftfcb.com/) The True Blood campaign is exactly what would be expected for such a [provocative show](https://www.trendhunter.com/trends/goodwipes-launched). It revolves around a tweaked blow up doll. In addition to the typical orifices found on these sex toys, this particular one sports two others. These two are a clever play on the iconic vampire bites often left on people's necks. With the tag line, "Vampires for grown ups," the ad campaign is clearly marking its demographic boundaries in a creatively titillating way. Conceived and executed by DraftFCB, Auckland, New Zealand, the True Blood campaign was creative directed by Regan Grafton with photography by Nick Smith and post-production by Helen North. Although it can be considered one of the more [daring print ads](https://www.trendhunter.com/trends/censored-truth) for the hit [HBO](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus) show, it is in line with its audience. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Provocative Advertising:** Creating bold and attention-grabbing marketing campaigns that push boundaries can disrupt traditional advertising norms. - **Creative Targeting:** Using innovative and unconventional tactics to appeal to specific demographics can lead to disruptive marketing strategies. - **Visual Storytelling:** Leveraging impactful visuals and symbolism in advertising can disrupt traditional approaches to storytelling in marketing. ### Who This Affects Most - **Adult Entertainment:** Exploring innovative and unconventional approaches to marketing in the adult entertainment industry can lead to disruptive business opportunities. - **Media and Entertainment:** Adopting bold and provocative advertising techniques can disrupt traditional marketing methods within the media and entertainment industry. - **Creative Advertising and Marketing:** Embracing unique and boundary-pushing advertising strategies can disrupt traditional marketing approaches in the creative advertising and marketing industry. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)