# Summery Raspberry-Inspired Sneakers Nike Updated Its Air Force 1s with a New 'True Berry' Colorway By Riley von Niessen | Published 2019-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/true-berry References: [hypebae](https://hypebae.com/2019/1/nike-air-force-1-sage-low-true-berry-plum-chalk) & [nike](https://www.nike.com/ca/t/air-force-1-sage-low-shoe-cSgsrx/AR5339-600) Ahead of the warm weather, Nike created a series of new colorways for its iconic [Air Force 1](https://www.trendhunter.com/trends/easter-colorway-1) model, including a unique 'True Berry' shade. The raspberry-like hue is featured all over the soft suede uppers on the [Air Force 1s](https://www.trendhunter.com/trends/drip), including the [Swoosh](https://www.trendhunter.com/trends/soft-pearl-colorway) accents on the sides, as well as the laces. With this monochromatic look on the uppers, the clean white soles that counter them stand out in contrast, making for a sleek look that balances a bold edge with the overall simplicity. Also recently added to the Air Force 1 lineup was a more subdued beige and white colorway, as well as another that features a versatile hue of dark military green on the uppers. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 50% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **New Colorways for Sneakers:** Disruptive innovation opportunity: Create limited edition colorways that cater to niche markets and appeal to sneaker collectors. - **Monochromatic Sneaker Designs:** Disruptive innovation opportunity: Develop customizable sneakers with monochromatic color schemes that allow consumers to create unique and personalized designs. - **Contrasting Sole Designs:** Disruptive innovation opportunity: Design sneakers with contrasting sole colors to create visually striking and attention-grabbing footwear. ### Where This Applies - **Athletic Footwear Industry:** Disruptive innovation opportunity: Introduce innovative colorways and design elements to capture consumer attention and differentiate from competitors. - **Fashion Retail Industry:** Disruptive innovation opportunity: Collaborate with sneaker brands to create exclusive and fashionable colorways that attract a diverse range of customers. - **Personalization and Customization Industry:** Disruptive innovation opportunity: Develop online platforms or apps that allow customers to personalize and customize their sneakers with monochromatic color schemes and contrasting sole designs. ## Related on Trend Hunter - [Holiday-Honoring Pastel Sneakers](https://www.trendhunter.com/trends/easter-colorway-1.md) - [Pearlescent Soft Tonal Sneakers](https://www.trendhunter.com/trends/soft-pearl-colorway.md) - [Supple Blue Lifestyle Sneakers](https://www.trendhunter.com/trends/blue-suede.md) - [Paisley Patterned Sneakers](https://www.trendhunter.com/trends/air-force-1-low-paisley.md) - [Ultra-Clean Neutral Sneaker Colorways](https://www.trendhunter.com/trends/linen-colorway.md) - [Minimal Contrast Lifestyle Sneakers](https://www.trendhunter.com/trends/light-khaki.md) - [Creamy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/coconut-milk-2.md) - [Butterfly-Motif Lifestyle Sneakers](https://www.trendhunter.com/trends/butterflies-edition.md) - [Low-Profile Sneakers](https://www.trendhunter.com/trends/air-force-1-low-phantom.md)