# Contemporary Cleaning Products TRUE Air Fresheners Offer a Refreshing Twist to Household Items By Jaime Neely | Published 2011-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/true-air-fresheners References: [thedieline](http://www.thedieline.com/blog/2011/8/25/true-air-fresheners.html) & [good.kz](http://good.kz/adds/EXPERIMENTS/true) Household products are typically products in which individuals invest only because of necessity, but these TRUE Air Fresheners offer a fresh and exciting perspective. The [air fresheners](https://www.trendhunter.com/trends/premium-scented-oil-diffuser) recently underwent a [packaging makeover](https://www.trendhunter.com/trends/fabulosa-rebranding) with the help of Good Agency, and the final product is very appealing. TRUE Air Fresheners not only offer an attractive design, they also offer three delicious scents: lemon, strawberry and a fresh frosty scent. The packaging, although simple, features a large image of a luscious strawberry, bright lemon and a scrumptious-looking ice cream cone. TRUE Air Fresheners offer a refreshing and natural twist to [traditional cleaning products](https://www.trendhunter.com/trends/mrs-meyers-dewdrop). **Implications** - Businesses that devote their efforts to enhancing or revamping traditionally dull products will likely appeal to a wide audience. Consumers will reward those companies that are capable of transforming a dull task into one that embodies amusement and enjoyment. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 36% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Refreshing Packaging Makeovers:** Opportunity for businesses to revamp traditionally dull products and appeal to a wide audience through attractive and appealing packaging designs. - **Delicious Scent Enhancements:** Opportunity for businesses to innovate traditional cleaning products by offering refreshing and natural scents like lemon, strawberry, and fresh frosty scent. - **Transforming Dull Tasks Into Enjoyable Experiences:** Opportunity for businesses to gain consumer loyalty by transforming mundane tasks, such as cleaning, into amusing and enjoyable experiences. ### Where This Applies - **Household Cleaning Products:** Opportunity for the household cleaning products industry to revitalize its offerings by incorporating refreshing packaging makeovers and natural scents. - **Home Fragrance:** Opportunity for the home fragrance industry to expand their product range by introducing innovative scents and appealing packaging designs. - **Advertising and Branding Agencies:** Opportunity for advertising and branding agencies to assist companies in transforming traditionally dull products into enjoyable experiences through creative packaging and marketing strategies. ## Related on Trend Hunter - [All-Natural Air Care Products](https://www.trendhunter.com/trends/air-care-product.md) - [Nature-Focused Home Fragraces](https://www.trendhunter.com/trends/air-wick.md) - [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md) - [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md) - [Fragrance-Focused Cleaning Products](https://www.trendhunter.com/trends/fabulosa-seasonal-collections.md) - [Summertime Cleaning Products](https://www.trendhunter.com/trends/cif-multipurpose-sprays.md) - [Planter-Like Air Fresheners](https://www.trendhunter.com/trends/air-freshener-with-motion-sensors.md) - [Modernized Home Scent Kits](https://www.trendhunter.com/trends/scent-stix.md) - [Winter Cleaning Product Scents](https://www.trendhunter.com/trends/fresh-winter-breeze-fragrance.md)