# Truckvertising Clever Campaigns on Wheels By Bianca | Published 2008-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/truckvertising References: [ispycool](http://www.ispycool.com/posts/2006/7/27/clever-truck-covers.html) We see [trucks with advertisements](https://www.trendhunter.com/trends/heinz-ketchup-zero) on them all the time, but most don’t get a second look. These trucks, however, are so clever; they create illusions that force the eye to look back at least once more. Trucks are essentially [mobile billboards](https://www.trendhunter.com/trends/mini-media), and by creating [campaigns that draw attention](https://www.trendhunter.com/trends/legitimate-you), truckvertising can be a very successful way to catch visual attention and create buzz as people share their appreciation of the creativity. Featured in the gallery is a truck with an ad for Bionade, an organic, non-alcoholic, carbonated German drink. The enormous Bionade bottle appears to be laying inside a box; the illusion is three dimensional. The next truck looks like a huge aquarium, and the one following looks like a home library complete with Post-it notes and cork board for messages. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 94% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Clever Illusion:** Creating clever illusions on trucks can grab attention and generate buzz. - **Mobile Billboards:** Trucks can be used as effective mobile billboards to advertise products or services. - **Shareable Creativity:** Truckvertising campaigns that display creativity are likely to be shared by people, increasing brand exposure. ### Where This Applies - **Advertising:** Truckvertising offers innovative opportunities for advertising companies to captivate audiences in new and engaging ways. - **Beverage:** Beverage companies can utilize truckvertising to promote their products using eye-catching and creative designs on trucks. - **Graphic Design:** The field of graphic design can explore truckvertising as a medium to showcase artistic talent and create captivating visual experiences. ## Related on Trend Hunter - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Clear In-Game Billboard Advertisements](https://www.trendhunter.com/trends/american-truck-simulator.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Mobile Collagen-Branded Trucks](https://www.trendhunter.com/trends/branded-mobile-truck.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md)