# Touring Hazelnut Trucks The Nutella Truck Tour Serves the Nutty Chocolate Spread for Breakfast By Laura McQuarrie | Published 2015-06-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/truck-tour References: [canadiangrocer](http://www.canadiangrocer.com/uncategorized/nutella-hits-the-road-with-truck-tour-54607) & [addjoy.nutella](http://addjoy.nutella.ca/) Those who love [Nutella](https://www.trendhunter.com/trends/savor-the-beauty-of-canada) have no problem going out of their way to get a taste of the [nutty chocolate spread](https://www.trendhunter.com/trends/nutella-peanut), but this summer with the [Nutella Truck Tour](https://www.trendhunter.com/trends/food-truck-tour), the brand is making it easier for consumers to get a taste of the product. For the tour, celebrity chef Stefano Faita of 'In the Kitchen with Stefano Faita' whipped up five recipes that feature Nutella as a staple breakfast ingredient. The truck gives people a chance to sample a Belgian waffle or fruit skewer made with Nutella. There's also the opportunity to get a custom jar label created, plus win a number of themed prizes. In Canada, the truck tour will be making stops at popular locations like the Toronto Zoo, plus major cities like Quebec City, Edmonton and Montreal. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 16% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Nutella Truck Tour:** The Nutella Truck Tour is a trend that brings the brand directly to consumers, making it easier for them to sample and experience the product. - **Breakfast with Nutella:** Using Nutella as a staple breakfast ingredient is a trend that allows consumers to enjoy the nutty chocolate spread in a variety of delicious ways. - **Customized Nutella Experience:** The opportunity to create custom jar labels and win themed prizes is a trend that enhances the consumer experience with Nutella and adds a personal touch. ### Who This Affects Most - **Food and Beverage:** The Nutella Truck Tour trend provides opportunities for food and beverage companies to create mobile experiences and directly connect with consumers at popular locations. - **Marketing and Events:** The Breakfast with Nutella trend opens up opportunities for marketing and events companies to create innovative campaigns and promotions centered around using Nutella as a breakfast ingredient. - **Personalized Merchandise:** The Customized Nutella Experience trend presents opportunities for companies in the personalized merchandise industry to offer customized labels and themed prizes that enhance the consumer's connection with the brand. ## Related on Trend Hunter - [Specialized Canadian Jars](https://www.trendhunter.com/trends/savor-the-beauty-of-canada.md) - [Australia-Celebrating Chocolate Spreads](https://www.trendhunter.com/trends/nutella-loves-aussie.md) - [Chocolate Hazelnut Offerings](https://www.trendhunter.com/trends/tim-hortons-x-nutella.md) - [Americana Breakfast Jars](https://www.trendhunter.com/trends/breakfast-across-america.md) - [Chocolate Spread-Topped Lattes](https://www.trendhunter.com/trends/hazelnut-mocha-latte-topped-with-nutella.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/nutella-donuts.md) - [Branded Holiday Baking Campaigns](https://www.trendhunter.com/trends/nutella-and-hallmark.md) - [Hazelnut Spread Ice Creams](https://www.trendhunter.com/trends/nutella-ice-cream-tubs.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/paris-baguette-nutella-menu.md)