# Shoes Made of Old Truck Tires Old Ho's Rubber Tire Sandals By jelalyn | Published 2008-07-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/truck-tire-footwear-old-hos-rubber-tire-sandals References: [mensrag](http://mensrag.com/) & [grannysstore](http://www.grannysstore.com/Green_Goods/Tire_Sandals.htm) Indulge in guilt-free summer fashion as you slip on these [eco-friendly sandals](https://www.trendhunter.com/trends/keen-x-gramicci) that are made of 100% recycled truck tires. A tough competition against your average [flip flops](https://www.trendhunter.com/trends/3dprinted-flip-flops), the tire sandals by Old Ho are guaranteed to keep your feet comfortable and dry, without scrimping on style. Each pair of the Cambodian handcrafted eco footwear sells for $45. A portion of the profits go to [Benefit Heritage Watch](https://www.trendhunter.com/trends/the-porefessional-concealer), an organization dedicated to preserving the cultural heritage of Southeast Asia. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 46% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Fashion:** There is an opportunity for brands to create eco-friendly fashion items, such as sandals made from recycled materials, that appeal to consumers who are committed to sustainable practices. - **Circular Economy:** The use of recycled materials, like old truck tires, in fashion products highlights the potential for implementing circular economy principles in the industry, where waste is minimized and resources are reused. - **Socially Conscious Consumerism:** Consumers are increasingly looking for products that align with their values, opening up opportunities for brands to create footwear that supports social causes, like donating a portion of profits to heritage preservation organizations. ### Sectors Adopting This - **Fashion:** The fashion industry can explore the use of recycled materials, like truck tires, to create sustainable and stylish footwear options. - **Sustainable Manufacturing:** The manufacturing industry can embrace the concept of circular economy by finding innovative ways to repurpose materials, such as old tires, into new products. - **Heritage Preservation:** The heritage preservation industry can collaborate with fashion brands to raise funds and awareness by partnering on initiatives that support cultural heritage, like Old Ho's partnership with Benefit Heritage Watch. ## Related on Trend Hunter - [Pavement Brick Sandals](https://www.trendhunter.com/trends/unipaver.md) - [Hotel-Approved Sustainable Flip Flops](https://www.trendhunter.com/trends/sustainable-flip-flops.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Eco-Conscious Hybrid Sneaker Sandals](https://www.trendhunter.com/trends/hoka-hopara-2.md) - [Versatile Handmade Sandals](https://www.trendhunter.com/trends/handmade-sandals.md) - [Pool Slide Heeled Sandals](https://www.trendhunter.com/trends/flipped-flop.md) - [Concrete Brick-Themed Footwear](https://www.trendhunter.com/trends/he-she-brick-slippers.md) - [Cruelty-Free Slip-On Footwear](https://www.trendhunter.com/trends/malibu-sandals.md) - [Woven Sandal Collections](https://www.trendhunter.com/trends/woven-sandals.md)