# Brain-Boosting Energy Drinks The Neuroscientist-Created TruBrain Drinks Use Active Nootropics By Laura McQuarrie | Published 2015-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trubrain References: [trubrain](https://trubrain.com/products/drinks) After finding that many energy products are unable to genuinely improve one's ability to focus, a team of trained neuroscientists from UCLA set out to create something more useful—as a result, TruBrain products were born. These drinks promise to fuel the thinking process, concentration and focus with active nootropics like Oxiracetam, [Citicoline](https://www.trendhunter.com/trends/happy-pandas), [Caffeine](https://www.trendhunter.com/trends/ghost-hydration) and [L-Theanine](https://www.trendhunter.com/trends/avvika). While these can be found in a cup of coffee or tea, this formula achieves a balance that is both energizing and relaxing, so drinkers are not left with the side effects of most other energy drinks. The formula also includes a number of nutrients that are said to improve mood and vigilance, while also reducing stress. These vegan, GMO and all-natural energy drinks are made only with flavoring and sweeteners from monk fruit, mangosteen, cactus, cane sugar and agave. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Brain-boosting Energy Drinks:** Opportunity for the development of energy drinks that enhance cognitive function and focus using active nootropics. - **Nootropic-based Formulas:** Opportunity for the creation of products that combine active nootropics with other nutrients to improve mood, vigilance, and reduce stress. - **Natural and Vegan Energy Drinks:** Opportunity for the production of all-natural and vegan energy drinks that use flavoring and sweeteners from plant-based sources. ### Sectors Adopting This - **Beverage Industry:** Opportunity for the beverage industry to innovate by incorporating active nootropics into energy drinks with improved cognitive benefits. - **Nutritional Supplements Industry:** Opportunity for the nutritional supplements industry to develop products that combine active nootropics with other beneficial nutrients for cognitive enhancement. - **Alternative Health and Wellness Industry:** Opportunity for the alternative health and wellness industry to introduce natural and vegan energy drinks that promote cognitive function and stress reduction. ## Related on Trend Hunter - [Science-Backed Productivity Drinks](https://www.trendhunter.com/trends/autofocus.md) - [Brain-Boosting Lemonades](https://www.trendhunter.com/trends/braincare.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Nootropic Smart Sodas](https://www.trendhunter.com/trends/brainpop.md) - [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md) - [Nootropic-Infused Productivity Drinks](https://www.trendhunter.com/trends/drink-for-productivity.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Superbrain Performance Beverages](https://www.trendhunter.com/trends/c4-smart-energy-drink.md)