# Pro-Grade Protein Bars TruBar Pro Has 18-Grams of Protein and 12-Grams of Fiber By Michael Hemsworth | Published 2026-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trubar-pro References: [trubar](https://www.trubar.com/collections/trubar-pro)  The TruBar Pro protein bar is the brand's newest pro-targeted snack product that tackles the requirements of athletes and nutrition-minded consumers alike to help them hit their macro goals. The bar takes a free-from approach to [protein bars](https://www.trendhunter.com/trends/clean-protein-bars) with no gluten, dairy, soy, seed oils or sugar alcohols in the mix to put the focus on premium protein and fiber. Snackers can enjoy 18-grams of [plant-based protein](https://www.trendhunter.com/trends/lprotein-bar) and 12-grams of fiber, while the bars also have a modest six-grams of fiber and 250-calories or less. The TruBar Pro protein bar will come in a variety of flavor options including But Make It Salty, Caramel, Chocolate Pea-Nut Job and Cake It 'Til You Make It, which can be purchased directly from the brand in 12 packs for $34.99. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 61% | Activity: 66% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Free-from Performance Snacks:** Athlete-focused bars without gluten, dairy, soy, seed oils or sugar alcohols reflect rising demand for cleaner formulations that still deliver functional nutrition. - **Plant-based Macro Optimization:** High-protein, high-fiber plant-based snacks create room for brands to serve consumers tracking macros without relying on animal-derived ingredients. - **Indulgent Functional Flavors:** Dessert-inspired and playful flavor names signal an opportunity for performance nutrition products to feel more craveable and lifestyle-oriented. ### Where This Applies - **Sports Nutrition:** Pro-grade snack formats are expanding the category beyond powders and shakes by offering convenient macro support for active consumers. - **Healthy Snacks:** Protein bars with premium fiber and allergen-conscious claims are reshaping everyday snacking around satiety, wellness and ingredient transparency. - **Plant-based Foods:** The use of plant-based protein in performance bars highlights crossover potential between vegan-friendly eating and mainstream athletic nutrition. ## Related on Trend Hunter - [GLP-1-Friendly Protein Bars](https://www.trendhunter.com/trends/glp-1-friendly-protein-bars.md) - [Protein-Packed Fiber Snack Bars](https://www.trendhunter.com/trends/protein-one-protein-bars.md) - [Prebiotic Protein-Rich Snack Bars](https://www.trendhunter.com/trends/perfect-bar-protein-prebiotics.md) - [Balanced Bakery-Inspired Snack Bars](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars.md) - [Female-Focused Fiber Protein Bars](https://www.trendhunter.com/trends/fibre-protein-bars.md) - [Free-From Protein Bar Ranges](https://www.trendhunter.com/trends/junkless-protein-bars.md) - [Dessert-Inspired Protein Bar Lineups](https://www.trendhunter.com/trends/raw-protein-bars.md) - [Craveable Protein Bars](https://www.trendhunter.com/trends/linear-bar.md) - [Treat-Like Energy Protein Bars](https://www.trendhunter.com/trends/lrabar-protein.md)