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# NAD-Boosting Immune Supplements
ChromaDex's Tru Niagen Immune Has Anti-Aging Properties

By Niko Pajkovic | Published 2022-04-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tru-niagen-immune
References: [businesswire](https://www.businesswire.com/news/home/20220406005154/en/ChromaDex-Launches-Tru-Niagen%C2%AE-Immune-Further-Expanding-Innovative-Product-Portfolio) & [chromadex](https://www.chromadex.com/)

![NAD-Boosting Immune Supplements](https://cdn.trendhunterstatic.com/thumbs/475/tru-niagen-immune.jpeg)

[ChromaDex Corp.](https://www.trendhunter.com/trends/healthy-aging-nad-precursor), a bioscience company specializing in products for healthy aging, has announced the launch of Tru Niagen Immune, an all-new supplement formulated with ChromaDex’s proprietary NAD-boosting ingredient Niagen, which works to both [boost users' immune systems](https://www.trendhunter.com/trends/immy) while optimizing the maintenance of their aging cells.

The new supplement features a combination of high-quality ingredients that offer immune-boosting nutrients and superior cellular defense and repair power. These include 150mg of Niagen (nicotinamide riboside or NR), 2,000IU (250% daily value) of VegD3, 20mg of zinc, 180mg of vitamin c, and 30mg of Theracurmin.

“Our community asked for a holistic daily immune supplement, and we listened to what they had to say. Tru Niagen Immune features an all-in-one formula with best-in-class and scientifically supported ingredients that work together,” said Rob Fried, CEO of ChromaDex.

Image Credit: Chromadex

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 53% | Activity: 45% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Nad-boosting Supplements:** Incorporating niacin supplements in immune-boosting products creates opportunities for companies to tap into the growing health-conscious consumer market.
- **Anti-aging Nutrients:** Offering cellular defense and repair power with a combination of high-quality nutrients can help businesses tap into the growing market demand for anti-aging products.
- **All-in-one Supplements:** Holistic daily immune supplements with a combination of scientifically supported ingredients could be a disruptive innovation opportunity for companies looking to cater to consumers seeking convenience and efficacy.

### Industries Being Reshaped

- **Health Supplements:** NAD-boosting and immune-boosting supplements with scientifically supported ingredients are poised to disrupt the health supplements industry.
- **Anti-aging Products:** Anti-aging products formulated with cellular defense and repair power could provide an opportunity for companies to tap into the growing demand for staying young and healthy.
- **Wellness Industry:** All-in-one supplements that provide holistic support for daily immune health could be a disruptive innovation opportunity for companies in the wellness industry.

## Related on Trend Hunter

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- [Portable NAD+ Supplement Lines](https://www.trendhunter.com/trends/nad-supplements.md)
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- [Cellular Health Dog Supplements](https://www.trendhunter.com/trends/healthy-aging-nad-precursor.md)
- [Coenzyme-Powered Aging Solutions](https://www.trendhunter.com/trends/huons-co.md)
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- [AI-Backed Immunity Supplements](https://www.trendhunter.com/trends/inhibinol.md)
