# Peachy Gut Health Sodas Tru Gutsy Has Prebiotics, Probiotics and Vitamin B3 By Michael Hemsworth | Published 2024-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tru-gutsy References: [bevnet](https://www.bevnet.com/news/2024/new-products-fanta-summons-beetlejuice-plus-mooala-recess-bigface-more) & [drinktru](https://drinktru.com/)  Tru Gutsy is the latest product from the brand targeted towards consumers seeking out a delicious way to quench their thirst, but also pay attention to their gut health needs. The soda is crafted with a [peach flavor](https://www.trendhunter.com/trends/yakult-plus-peach) that's satisfying and summery, and is formulated with [prebiotics, probiotics and vitamin B3](https://www.trendhunter.com/trends/gummiotics) in the recipe. These ingredients combine to help consumers meet their dietary preferences when it comes to daily gut health maintenance. The Tru Gutsy soda comes in at five-calories per 12-ounce can and is made with real fruit juice to ensure an authentic flavor experience. The drink maintains a caffeine-free formulation that's also Sucralose, dye, allergen, and gluten-free, while also being Kosher and Keto-friendly with a vegan-friendly recipe to boot. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 75% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverages:** The rise of sodas infused with health-boosting ingredients like prebiotics and probiotics is revolutionizing the beverage market by aligning taste with wellness. - **Low-calorie Drinks:** Health-conscious consumers are increasingly demanding low-calorie, flavorful drinks like Tru Gutsy that fit their dietary restrictions without compromising on taste. - **Diet-specific Options:** The development of beverages catering to specific dietary needs such as Keto, vegan, and allergen-free options is transforming the landscape of available consumer products. ### Where This Applies - **Health and Wellness:** The focus on gut health through innovative drinks like Tru Gutsy is expanding the health and wellness industry by providing easy, daily solutions for consumers. - **Beverage:** Innovation in the beverage industry is being driven by consumer demand for drinks that offer additional health benefits beyond simple hydration. - **Specialty Foods:** Increasing consumer interest in niche dietary requirements is amplifying growth in the specialty foods sector, pushing for more inclusive and diverse product options. ## Related on Trend Hunter - [Fruity Prebiotic Sodas](https://www.trendhunter.com/trends/sunsip-prebiotic-soda.md) - [Accessible Prebiotic Sodas](https://www.trendhunter.com/trends/trader-joes-prebiotic-soda.md) - [Bubbly Prebiotic Sodas](https://www.trendhunter.com/trends/bubbly-prebiotic-soda.md) - [Fizzy Functional Sodas](https://www.trendhunter.com/trends/mighty.md) - [Maximalist Prebiotic Sodas](https://www.trendhunter.com/trends/fhrist.md) - [Nostalgic Probiotic Sodas](https://www.trendhunter.com/trends/live-soda-juicy-grape.md) - [Gut-Healthy Colas](https://www.trendhunter.com/trends/sunsip-classic-cola.md) - [Functional Gut-Friendly Sodas](https://www.trendhunter.com/trends/cove-gut-healthy-soda.md) - [Health-Conscious Prebiotic Soda Lines](https://www.trendhunter.com/trends/batch-brewing-company.md)