# Bloody Drinks The Tru Blood Drink Will Bring Out Your Inner Vampire (UPDATE) By Shelby Lee Walsh | Published 2010-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tru-blood-drink References: [trubeverage](http://www.trubeverage.com/) The Tru Blood drink is the perfect gift for Vampires, [Halloween party hosts](https://www.trendhunter.com/trends/halloweenthemed-alcohol-bottles-bacardis-limited-edition-bottle-will-light-) and of course, fans of the hit [HBO](https://www.trendhunter.com/trends/the-last-of-us-x-alice-mushroom) series True Blood. While this haunting beverage is meant to look like blood, its flavor is actually [carbonated blood orange](https://www.trendhunter.com/trends/blood-orange-cosmo). Yum! The mysteriously delicious Tru Blood drink is now finally available, coming in a 4-pack or a case of 24 so that you can invite all of your favorite blood-sucking pals over for delectable drink and a bite (hopefully not on the neck). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 79% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Halloween-themed Drinks:** Opportunity for beverage companies to create more spooky-themed, limited edition drinks. - **Fandom-inspired Products:** There is potential for food and beverage businesses to create products inspired by popular TV shows, films, and books to cater to fans of these franchises. - **Alternative Beverage Options:** There is an opportunity for businesses to create alternative beverage options using unconventional but tasty ingredients, such as blood orange juice in the Tru Blood drink. ### Industries Being Reshaped - **Beverage Industry:** Innovation opportunities for beverage companies to produce Halloween-themed drinks or alternative beverage options. - **Entertainment Industry:** The success of Tru Blood shows the potential for other brands to market products inspired by popular TV shows, films, and books. - **Party Supply Industry:** Opportunity for party supply companies to create Halloween theme parties around products like Tru Blood, encouraging fans to host viewing parties and stock up on themed decor and supplies. ## Related on Trend Hunter - [Horror-Inspired Energy Drinks](https://www.trendhunter.com/trends/witchs-brew-energy.md) - [Spooky Halloween-Themed Sodas](https://www.trendhunter.com/trends/jones-halloween-sodas.md) - [Blood Orange Seltzers](https://www.trendhunter.com/trends/hiball-energy-seltzer.md) - [Wickedly Dark Hard Seltzers](https://www.trendhunter.com/trends/truly-midnight-hard-seltzer-i.md) - [Spooky Cream Soda Concoctions](https://www.trendhunter.com/trends/witches-punch.md) - [Bull Blood Hydration Mixes](https://www.trendhunter.com/trends/barbarian-water.md) - [Ghoulishly Finished Cold Coffees](https://www.trendhunter.com/trends/red-velvet-cream-cold-brew.md) - [Undead Energy Drink Refreshments](https://www.trendhunter.com/trends/zombie-apocalypse-red-bull-infusion.md) - [Vibrant Citrus Iced Teas](https://www.trendhunter.com/trends/blood-orange-iced-tea.md)