# Data-Informed Small Business Loans Trend Hunter Chats with Lendified Founder & CEO Troy Wright By Rebecca Byers | Published 2016-03-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/troy-wright References: [trendhunter](http://www.trendhunter.com/trends/lendified) & [lendified](https://www.lendified.com/)  Trend Hunter recently had a chance to sit down with Lendified Founder & CEO Troy Wright to discuss the fintech industry in Canada and the role Lendified has played in serving small businesses often left under-served by traditional financial institutions. Launched in summer 2015, Lendified is revolutionizing the way [Canadian small businesses](https://www.trendhunter.com/trends/commercial-business-systems) owners access [working capital loans](https://www.trendhunter.com/trends/revolving-line-of-credit) by leveraging the big data and digitizing the application process. The first venture of its kind in Canada, Lendified highlights the benefits that new, smaller companies have over larger institutions, allowing them to offer the same services better, faster and with more flexibility. Wright is a Canadian finance industry veteran with over 30 years of experience who was driven to launch Lendified after spending years meeting small business owners face-to-face and realizing that many of them face the same obstacles. Check out our conversation with Lendified Founder & CEO Troy Wright and be sure to visit [their website](https://www.lendified.com/) for more information. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 32% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Data-informed Small Business Loans:** Lendified is revolutionizing the way small business owners access working capital loans by leveraging big data and digitizing the application process. - **Fintech Disruption:** Lendified's innovative use of technology and data in the lending process highlights the potential for fintech companies to disrupt the traditional financial services industry. - **Digital Transformation in Financial Services:** Lendified's digitization of the loan application process is an example of the accelerating trend toward digital transformation in the financial services industry. ### Where This Applies - **Fintech:** Lendified's success in using technology and data to provide better service to small businesses highlights the potential for fintech companies to reshape the lending industry. - **Small Business Lending:** Lendified's focus on providing working capital loans to small businesses that are often overlooked by traditional financial institutions highlights the potential for disruption in the small business lending industry. - **Data Analytics:** Lendified's use of data to inform lending decisions highlights the growing importance of data analytics in the financial services industry. ## Related on Trend Hunter - [Australian Fintech Lending Tools](https://www.trendhunter.com/trends/carrington-labs.md) - [Embedded Lending Platforms](https://www.trendhunter.com/trends/adyen-launched.md) - [Transparent Fintech Lending Platforms](https://www.trendhunter.com/trends/scienaptic.md) - [Personal Loans Marketplaces](https://www.trendhunter.com/trends/personal-loans-marketplace.md) - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md) - [Enhanced Australian Lendtech Firms](https://www.trendhunter.com/trends/grapple-ai.md) - [Disruptive AI-Finance Chatbots](https://www.trendhunter.com/trends/origin-financial.md) - [Entrepreneurial Journey Insights](https://www.trendhunter.com/trends/founder-folks.md) - [Financial Transaction Analytics](https://www.trendhunter.com/trends/transaction-analytics.md)