# B2B Circular Shopping Platforms Trove is an Outsourcing Platform for Used Clothing By Grace Mahas | Published 2021-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/trove-1 References: [forbes](https://www.forbes.com/sites/laurendebter/2021/02/03/gold-in-your-closet-the-startup-helping-patagonia-and-levis-cash-in-on-the-resale-boom/?sh=7fb330da1758) & [trove.co](https://trove.co/) As the second-hand market continues to grow, one company is leading the way for resale of clothing – [Trove](https://www.trendhunter.com/trends/second-beis). The [name-brand reseller platform](https://www.trendhunter.com/trends/ikea-preowned) is capitalizing on used clothing by handling the "messy logistics" of accepting merchandise and preparing it to re-enter to market. Trove accepts used goods, examining and photographing each piece to be displayed on the platform. What began as a peer-to-peer marketplace for secondhand items has since been enlisted to help big-name brands like Levis and [Patagonia](https://www.trendhunter.com/trends/patagonia-2) to reduce the number of items being sent to landfill. The move to resale will also help brands extend their consumer reach, especially Gen Z and Millennial consumers who are looking to reduce their environmental footprint while saving money on well-known brands. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 22% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **B2B Circular Shopping Platforms:** Platforms like Trove are leading the way in helping brands extend their consumer reach through resale. - **Peer-to-peer Resale Market:** Trove began as a peer-to-peer marketplace for secondhand items and has now expanded to help big-name brands reduce waste. - **Sustainable Consumption:** The growth of trove and similar platforms reflects the increasing demand for sustainable consumption among younger generations. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can leverage platforms like Trove to reduce waste and increase profit through resale. - **Logistics Industry:** Logistics companies have the opportunity to capitalize on the demand for streamlined and sustainable methods of handling secondhand merchandise. - **Retail Industry:** Retailers can partner with resale platforms like Trove to reduce stock waste and increase consumer reach. ## Related on Trend Hunter - [Branded Customer Resale Marketplaces](https://www.trendhunter.com/trends/relove.md) - [Luggage Resale Programs](https://www.trendhunter.com/trends/second-beis.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [Pioneering Secondhand Search Engines](https://www.trendhunter.com/trends/secondhand-search-engine.md) - [Online Resale Startups](https://www.trendhunter.com/trends/online-resale-startup.md) - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md)