# Play-Centered Color Cosmetics Trouble Maker Makeup Delivers Fun & Affordability to Gen Zalpha By Laura McQuarrie | Published 2025-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/trouble-maker-makeup References: [cosmeticsbusiness](https://cosmeticsbusiness.com/trouble-maker-make-up-brand-adam-minto-revolution-beauty-rebel-rebel) & [troublemakerbeauty](https://troublemakerbeauty.com/)  Trouble Maker makeup was developed by Revolution Beauty founder Adam Minto to bring the fun back into color cosmetics with a focus on products, personality and price. This tailor-made range for Gen Zalpha beauty lovers is set to make its debut with an ambitious 300-SKU lineup and an average price point of £5, and nothing over £10. Spanning lip, eye, and face products, Trouble Maker inspires the good kind of mischief and makeup that centers on creative expression and play. Trouble Maker is tapping into the spirit of rebellion with products like the plumping, popcorn-scented Chaos Gloss Lip Gloss, the Button Pusher Air Cushion Foundation with a puff applicator for applying the formula infused with niacinamide, blueberry extract, ginger root extract and aloe juice. ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 93% | Activity: 97% | Freshness: 47% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Playful Makeup Innovation:** An innovative shift towards playful and affordable cosmetics is making beauty more accessible and fun for younger generations. - **Scented Makeup Products:** Introducing unique scents to cosmetics like popcorn-scented lip gloss is redefining traditional expectations of beauty products. - **Ingredient-enhanced Formulas:** Cosmetic products are increasingly incorporating botanical and nutritional ingredients, reshaping consumer expectations for added skincare benefits. ### Who This Affects Most - **Beauty and Personal Care:** The beauty industry is seeing a surge in demand for playful, expressive cosmetics that cater to a younger, experimental demographic. - **Consumer Packaged Goods:** CPG companies are innovating with scented and ingredient-rich products that challenge traditional formulations in the cosmetics aisle. - **Retail and E-commerce:** Retailers are capitalizing on affordable, high-volume product lines that prioritize fun and creativity, appealing to budget-conscious beauty enthusiasts. ## Related on Trend Hunter - [Beauty Discovery Cosmetic Collections](https://www.trendhunter.com/trends/trouble-maker-cosmetics.md) - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md) - [Next-Gen Moisturizing Cosmetics](https://www.trendhunter.com/trends/super-boost.md) - [Functional Mini Cosmetics](https://www.trendhunter.com/trends/make-it-mini-makeup.md) - [Tween Beauty Sticks](https://www.trendhunter.com/trends/talomi.md) - [Gen Z Cosmetic Brands](https://www.trendhunter.com/trends/sugar-cosmetics-1.md) - [Transparency-First SPF Lip Balms](https://www.trendhunter.com/trends/playface.md)