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# Fruit Punch-Flavored Pickles
'Tropickles' from Walmart's Great Value Brand are Sweet and Tangy

By Laura McQuarrie | Published 2017-07-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tropickles
References: [popsugar](https://www.popsugar.com/food/What-Tropickles-43744495)

'Tropickles' are the name of an unexpected new snack from Walmart's Great Value brand that introduce tropical fruit punch-flavored pickles. As well as boasting an unusual flavor, the pickles—that are soaking in bright red fruit punch—have a bold red coloring to them. In terms of taste, the alternative pickle snack is said to be tangy like most pickles in a jar, yet sweeter and juicier.

Walmart notes that it was inspired by social media for the creation of Tropickles, officially stating that: "The modern-day couple, the pickle and fruit punch met on social media (they bonded over recipes on Pinterest, to be exact); now, we are celebrating their union on Walmart store shelves."

Across the food and beverage industry, the versatility of pickles and pickle brine are currently being explored by a number of companies that are seeking a new take on pickled snacks.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 66% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Fruit Punch-flavored Pickles:** Disruptive innovation opportunity: Creating new and unusual flavor combinations for pickled snacks.
- **Exploring Pickle Brine:** Disruptive innovation opportunity: Finding new uses for pickle brine in food and beverage products.
- **Social Media-inspired Food Creations:** Disruptive innovation opportunity: Utilizing social media trends to inspire the creation of unique food and beverage products.

### Sectors Adopting This

- **Food and Beverage:** Disruptive innovation opportunity: Experimenting with unconventional flavor profiles to attract adventurous consumers.
- **Snack Foods:** Disruptive innovation opportunity: Developing innovative and unexpected snack options to cater to evolving consumer preferences.
- **Retail:** Disruptive innovation opportunity: Capitalizing on unique and unconventional food products to drive customer engagement and differentiate from competitors.

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