# Kid-Focused Fruit Smoothies Tropicana Releases Two New Fruit Smoothies Designed for Kids By Kanesa D | Published 2023-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tropicana References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/tropicana-enters-kids-smoothie-category-25-09-2023/) & [tropicana](http://tropicana.com)  Tropicana is making strides in diversifying its product lineup with the introduction of Tropicana Kids Smoothies. This expansion will feature two enticing flavors: 'Pineapple & Mango' and 'Strawberry & Banana.' The launch of these [kids' smoothies](https://www.trendhunter.com/trends/plenish-shots) follows closely on the heels of Tropicana's introduction of a fresh creative platform in June, aptly named 'It's THAT Juice.' The flavors, Pineapple & Mango and Strawberry & Banana, are likely to resonate with kids' unique tastes, offering a delicious and nutritious choice for growing minds and bodies. “Tropicana is the UK’s Number one juice brand and combines over 75 years of fruit expertise. Launching a new kids smoothie as part of our expanding range is an exciting step for Tropicana, allowing us to cater to new shopper trends and offer a convenient and healthy solution for families," said Liz Ashdown, marketing director [UK&I](https://www.trendhunter.com/trends/celsius-and-formula-one) at [Tropicana Brands Group](https://www.trendhunter.com/trends/new-tropicana-juices). Image Credit: Tropicana ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 53% | Activity: 75% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Kid-focused Smoothies:** The introduction of Tropicana Kids Smoothies offers a tasty and nutritious choice for children, capitalizing on the trend of catering to kids' unique tastes. - **Diversifying Product Lineup:** Tropicana's expansion into kids' smoothies diversifies its product offerings and taps into the trend of providing convenient and healthy options for families. - **Fresh Creative Platform:** Tropicana's 'It's THAT Juice' creative platform showcases the brand's commitment to innovation and staying current with consumer preferences. ### Industries Being Reshaped - **Juice and Smoothie Brands:** The launch of Tropicana's kids' smoothies presents an opportunity for other juice and smoothie brands to develop similar products and tap into the growing market segment of kid-focused beverages. - **Food and Beverage Industry:** The introduction of Tropicana Kids Smoothies highlights the potential for innovation and product expansion within the food and beverage industry, particularly in the children's market. - **Marketing and Advertising Agencies:** Tropicana's fresh creative platform 'It's THAT Juice' demonstrates the need for marketing and advertising agencies to continuously adapt and develop creative strategies that resonate with consumers in a competitive market. ## Related on Trend Hunter - [Crushed Not-From-Concentrate Juices](https://www.trendhunter.com/trends/new-tropicana-juices.md) - [Frozen Tubed Smoothies](https://www.trendhunter.com/trends/frozen-tubed-smoothies-sweet-nothings-launches-new-kidfriendly-squeezable-s.md) - [Tropical Child-Focused Beverages](https://www.trendhunter.com/trends/paradise-punch.md) - [Lifestyle-Driven Canned Fruit Drinks](https://www.trendhunter.com/trends/tropicana-brands.md) - [Mouth-Watering Breakfast Smoothies](https://www.trendhunter.com/trends/naked.md) - [Consumer-Driven Ambient Juices](https://www.trendhunter.com/trends/ambient-juice-range.md) - [Shelf-Stable Juice Products](https://www.trendhunter.com/trends/ambient-juice.md) - [Ready-to-Drink Breakfast Smoothies](https://www.trendhunter.com/trends/breakfast-smoothies.md) - [Kid-Friendly Smoothie Drinks](https://www.trendhunter.com/trends/innocent-super-smoothie.md)