# Designer Beverage Brand Frocks PepsiCo releases a Printed Dress for the Launch of Tropicana Trop50 By Ariel Weber | Published 2013-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tropicana-trop50 References: [gizmodiva](http://www.gizmodiva.com/fashion/pepsi-launches-low-calorie-trop50-juice-with-a-limited-edition-dress.php) & [psfk](http://www.psfk.com/2013/02/pepsi-orange-juice-dress.html) In a very unconventional move from beverage giant [PepsiCo](https://www.trendhunter.com/trends/tropicana-light), the company released a limited-edition dress to commemorate the release of its calorie conscious beverage Tropicana Trop50. The company, which owns the fruit juice company, is releasing a healthier alternative, which contains 50% less sugar and 50% fewer calories than its original counterpart. In an effort to promote Tropicana Trop50, the [Stella](https://www.trendhunter.com/trends/athome-beer-keg-machine) dress was created by British fashion designer Richard Nicoll. The limited-edition dress is 100% silk and is made with a citrus print with an orange back. Unlike the juice, the Stella dress costs a pretty penny (£555 to be exact) and can be bought at Atelier-To-Go. For those interested in matching their favorite fruit beverage with their outfits, pick up one of these dresses, but hurry because there are only 50 available! ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 19% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Healthy Beverage Alternatives:** Creating limited-edition merchandise in collaboration with fashion designers to promote healthier beverage options. - **Beverage-branded Fashion:** Collaborating with fashion designers to release clothing items inspired by popular beverage brands. - **Limited-edition Merchandise:** Creating exclusive and limited-quantity merchandise items as a promotional tactic for new product launches. ### Who This Affects Most - **Beverage:** Opportunity for beverage companies to collaborate with fashion designers to create unique merchandise items and promote their products in a creative and disruptive way. - **Fashion:** Fashion industry can explore partnership opportunities with beverage brands to create limited-edition clothing items inspired by their products, tapping into new customer segments and generating buzz. - **Retail:** Opportunity for retailers to sell limited-edition merchandise items created in collaboration with beverage brands, attracting customers through unique offerings and exclusive products. ## Related on Trend Hunter - [Lifestyle-Driven Canned Fruit Drinks](https://www.trendhunter.com/trends/tropicana-brands.md) - [Low-Calorie Juice Drinks](https://www.trendhunter.com/trends/tropicana-light.md) - [Y2K-Inspired Beverages](https://www.trendhunter.com/trends/juicy-peach-flavor.md) - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md) - [Consumer-Driven Ambient Juices](https://www.trendhunter.com/trends/ambient-juice-range.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Limited-Edition Holiday Juice Branding](https://www.trendhunter.com/trends/tropicana-festive-packs.md) - [Co-Branded Juice Bottles](https://www.trendhunter.com/trends/natalies-orchid-island-juice.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md)