# Limited-Edition Citrus Toothpastes The Tropicana Toothpaste is Compatible with Orange Juice By Laura McQuarrie | Published 2021-10-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tropicana-toothpaste References: [newbeauty](https://www.newbeauty.com/tropicana-orange-juice-toothpaste/) & [instagram](https://www.instagram.com/p/CVT2yCDsEcI/?utm_source=ig_embed&ig_rid=808d4538-8046-4bf9-a5d6-f55a7c3a3420)  To fight the bitter taste of drinking orange juice after brushing teeth, [Tropicana](https://www.trendhunter.com/trends/tropicana-crunch-cereal) developed a limited-edition Tropicana Toothpaste for National Brush Day. The toothpaste developed with Dynamic Blending Specialists was expertly crafted without SLS, a cleaning agent that causes a bitter aftertaste once orange juice is consumed. The [limited-edition toothpaste](https://www.trendhunter.com/trends/chili-marg-toothpaste) is dropping on November 1st and fans have the chance to win a tube of their own by commenting on the brand's [Instagram](https://www.trendhunter.com/trends/wildberry-toothpaste). Intentionally created to combat the unpleasant combination of orange juice and toothpaste, this limited-edition drop from Tropicana promises to speak to the large portion of people that find this combination of ingredients unpalatable, and to avoid the citrus juice as a result. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 72% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Citrus-free Toothpastes:** With Tropicana's new toothpaste, there is potential for more toothpaste brands to innovate by creating more citrus-free options. - **Limited-edition Collaborations:** Collaborations similar to Tropicana's with Dynamic Blending Specialists can provide a temporary increase in sales and exposure for brands. - **Hygiene Products Designed for Specific Foods:** This trend could expand to other foods that have a negative reaction with hygiene products, such as coffee and tea, providing an opportunity for more innovation in the market. ### Sectors Adopting This - **Oral Care:** The introduction of Tropicana's toothpaste emphasizes the importance of oral care, creating opportunities for innovation in the industry. - **Food and Beverage:** With a growing interest in functional and experiential foods, the demand for compatible hygiene products like Tropicana's limited-edition toothpaste will increase. - **Marketing and Advertising:** The use of social media platforms like Instagram to engage with consumers is a disruptive innovation in marketing, allowing brands to reach a wider audience at a faster pace. ## Related on Trend Hunter - [Blood Orange Toothpastes](https://www.trendhunter.com/trends/blood-orange-toothpaste.md) - [Citrus Soda Toothpastes](https://www.trendhunter.com/trends/orange-soda-toothpaste.md) - [Juicy Tropical Toothpastes](https://www.trendhunter.com/trends/pineapple-sorbet-toothpaste.md) - [Tropically Flavored Toothpastes](https://www.trendhunter.com/trends/pine-lime-toothpaste.md) - [Tangy Citrus Toothpastes](https://www.trendhunter.com/trends/yuzu-toothpaste.md) - [Apple-Citrus Toothpastes](https://www.trendhunter.com/trends/quince-and-apple-toothpaste.md) - [Zesty Citrus Toothpastes](https://www.trendhunter.com/trends/lemon-twist-toothpaste.md) - [Dill Pickle Toothpastes](https://www.trendhunter.com/trends/boka-x-grillos.md) - [Flavored Pineapple Toothpastes](https://www.trendhunter.com/trends/pineapple-toothpaste.md)