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# Mainstream Organic Juice Products
These New Tropicana Juices will Launch in the US

By Michael Hemsworth | Published 2018-03-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tropicana-juices
References: [foodbev](https://www.foodbev.com/news/tropicana-unveils-two-juice-lines-us/) & [tropicana](http://www.tropicana.com)

The changing marketplace is seeing many consumers seek out fresh products that boast a more natural ingredient list, so Tropicana juices has responded with a new lineup of options to choose from.

The new juices includes the Tropicana Kids line and Tropicana Coco Blends, which speak to parents as options that are ideal for young ones and suitable for their mature taste preferences, respectively.

The Tropicana Kids ling includes [USDA](https://www.trendhunter.com/trends/slushiestyle-drinks) Organic flavors including 'Mixed Berry,' '[Fruit Punch](https://www.trendhunter.com/trends/hibiscus-strawberry-fruit-punch)' and 'Watermelon that are 45% juice with the remainder consisting of filtered water. The Tropicana Coco Blends are crafted with [coconut water](https://www.trendhunter.com/trends/coconut-water-brand) and come in two flavor varieties including 'Pineapple with Coconut Water' and 'Peach Passion Fruit with Coconut Water.'

The new Tropicana juices are set to start hitting store shelves now throughout the first quarter of 2018.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 69% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Organic Juice Products:** The rise in demand for natural ingredients creates opportunities for organic juice products to disrupt the market.
- **Healthier Kids Beverages:** The Tropicana Kids line taps into the trend of parents seeking healthier options for their children, offering a disruptive innovation opportunity in the kids' beverage industry.
- **Coconut Water Blends:** The introduction of Tropicana Coco Blends showcases the popularity of coconut water and presents a disruptive innovation opportunity in the beverage industry by offering unique flavor combinations.

### Sectors Adopting This

- **Beverage:** The beverage industry can leverage the demand for fresh and natural products by offering organic juices and coconut water blends.
- **Children's Products:** The Tropicana Kids line meets the growing consumer need for healthier options for children, creating disruptive innovation opportunities in the children's products industry.
- **Retail:** Retailers can capitalize on the demand for organic juices and healthier beverage options by stocking the new Tropicana juices on their store shelves.

## Related on Trend Hunter

- [Consumer-Driven Ambient Juices](https://www.trendhunter.com/trends/ambient-juice-range.md)
- [Crushed Not-From-Concentrate Juices](https://www.trendhunter.com/trends/new-tropicana-juices.md)
- [Lifestyle-Driven Canned Fruit Drinks](https://www.trendhunter.com/trends/tropicana-brands.md)
- [Cost-Conscious Orange Juices](https://www.trendhunter.com/trends/tropicana-essentials-juices.md)
- [Shelf-Stable Juice Products](https://www.trendhunter.com/trends/ambient-juice.md)
- [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md)
- [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md)
- [Zero-Sugar Juice Ranges](https://www.trendhunter.com/trends/tropicana-zero-sugar-juice.md)
- [Free-From Boxed Juice Drinks](https://www.trendhunter.com/trends/organic-juice.md)
