# Magnesium-Infused Juices The Tropicana Essentials Energise Supports Health and Wellness By Michael Hemsworth | Published 2020-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tropicana-essentials References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/tropicana-adds-essentials-line-05-05-2020/) & [tropicana](https://tropicana.co.uk/essentials) The Tropicana Essentials Energise juice drink is one of the latest refreshments from the brand that targets health-conscious consumers as well as those who are looking for an easy way to increase their daily intake of fruit. The drink features a tropical flavor profile that's achieved with ingredients like pineapple, passionfruit, banana and ginseng, while also features magnesium in the mix to boot. This is reported to help a person fight against fatigue and maintain alertness throughout the day. Marketing Manager for Tropicana at PepsiCo Caroline Wilding spoke on the new Tropicana Essentials Energise juice drink saying, "Only one-third of British adults currently achieve their five portions of fruit & veg a day. Juice drinkers are 70% more likely to achieve their five a day target and so, as the UK’s number one chilled juice brand, we can play a role in closing that gap. Since the launch of Tropicana Essentials, the range has continued to bring incremental shoppers to the category. Functional juice is the fastest-growing segment within chilled fruit juice and Tropicana Essentials has established itself as a beacon brand.” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 48% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Functional Juice:** The growth of functional juice as a segment within chilled fruit juice presents an opportunity for innovative products like magnesium-infused juices. - **Health-conscious Consumers:** The increasing number of health-conscious consumers creates a market for juices that target wellness and offer added health benefits, such as magnesium-infused juices. - **Fruit Intake Enhancement:** The demand for convenient ways to increase daily fruit intake opens up possibilities for products like Tropicana Essentials Energise, which provides a tasty and easy solution. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore and innovate with magnesium-infused drinks to cater to health-conscious consumers' needs and tap into the growing demand for functional beverages. - **Wellness Industry:** The wellness industry can leverage the popularity of functional juice and develop new products that promote overall health and specific benefits, such as alertness and fatigue-fighting properties. - **Healthy Snack Industry:** The healthy snack industry can incorporate magnesium-infused juices into their product offerings, providing an alternative to traditional snacks while also delivering nutritional benefits. ## Related on Trend Hunter - [Cost-Conscious Orange Juices](https://www.trendhunter.com/trends/tropicana-essentials-juices.md) - [Consumer-Driven Ambient Juices](https://www.trendhunter.com/trends/ambient-juice-range.md) - [Canned Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/punchy-everyday-hydration.md) - [Magnesium-Powered Hydration Powders](https://www.trendhunter.com/trends/magna.md) - [Functional Mineral Supplement Powders](https://www.trendhunter.com/trends/magnesium-electrolyte-powder.md) - [Juice-Infused Energy Drink Ranges](https://www.trendhunter.com/trends/boost-energy-juicd.md) - [Functional Uplifting Citrus Refreshments](https://www.trendhunter.com/trends/heywell-orange-mango.md) - [Energy-Boosting Juice Tonics](https://www.trendhunter.com/trends/energy-tonic.md) - [Shelf-Stable Juice Products](https://www.trendhunter.com/trends/ambient-juice.md)