# Orange-Powered Billboards The Tropicana Energie Naturelle Campaign Advocates Clean Energy By Meghan Young | Published 2011-04-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tropicana-energie-naturelle References: [psfk](http://www.psfk.com/2011/04/tropicanas-orange-powered-billboard.html) & [tropicana](http://www.tropicana.com/#/trop_home/home.swf) Over the last couple of years we have been bombarded with different forms of energy from biofuel to solar power and kinetic energy, and now we can add oranges to the list thanks to the [Tropicana Energie Naturelle](https://www.trendhunter.com/trends/tropcn) ad campaign. This [unique billboard](https://www.trendhunter.com/trends/3d-billboards) shows brightly-lit neon lights that have been powered by -- you guessed it -- oranges. Conceived by advertising agency DDB France, the Tropicana Energie Naturelle ad campaign clearly advocates clean and natural energy, which is echoed in their slogan. Located in France, the Tropicana Energie Naturelle ad campaign features a huge multi-cell battery made of copper and zinc spikes as well as a ton of wiring. Overall, the ad is both unique, eye-popping and sustainable -- you couldn't ask for more. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 23% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Biofuel Innovation:** The use of organic matter, such as oranges, as a power source can revolutionize the biofuel industry. - **Clean Energy Advertising:** The Tropicana Energie Naturelle campaign showcases the potential for using clean and natural energy sources for advertising, providing opportunities for businesses in the clean energy and advertising industries. - **Sustainable Billboards:** The concept of using unconventional sources, like oranges, to power billboards opens doors for the development of sustainable outdoor advertising solutions. ### Where This Applies - **Biofuel Industry:** The biofuel industry can explore the use of organic matter, such as citrus fruit waste, as a viable renewable energy source. - **Clean Energy Industry:** The clean energy industry can capitalize on the growing demand for eco-friendly power sources by developing innovative advertising solutions that promote their sustainable products. - **Advertising Industry:** The advertising industry can embrace clean and natural energy sources to create visually captivating and environmentally friendly billboard campaigns like Tropicana Energie Naturelle. ## Related on Trend Hunter - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [Limited-Edition Orange Juice Bottles](https://www.trendhunter.com/trends/tropcn.md) - [Lifestyle-Driven Canned Fruit Drinks](https://www.trendhunter.com/trends/tropicana-brands.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md)