# Lifestyle-Driven Canned Fruit Drinks Tropicana Brands Has Introduced Two New Refreshments By Michael Hemsworth | Published 2024-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tropicana-brands References: [foodbev](https://www.foodbev.com/news/tropicana-brands-expands-offering-with-npd-duo/) & [tropicanabrandsgroup](https://www.tropicanabrandsgroup.com)  Tropicana Brands has expanded its product portfolio to deliver consumers with two new options that are inspired by changing lifestyle requirements and preferences. The first product includes the [Naked Natural Energy drinks](https://www.trendhunter.com/trends/naked-sparkling-energy) that come in Gold and Red flavor options alongside the [Tropicana Sparkling drinks](https://www.trendhunter.com/trends/cawston-press-sparkling-water) in Zesty Orange and Tropical Twist flavors. The drinks thus deliver options for alternative energy and a natural effervescent refreshment option that's made with real fruit. The beverages are making their way to the UK market now. Marketing Director Elizabeth Ashdown spoke on the new ready-to-drink (RTD) options from Tropicana Brands saying, "[Tropicana Brands Group](https://www.trendhunter.com/trends/ambient-juice-range) have a portfolio of the best-known juices and smoothies in the UK, with over 7 million brand buyers ready to explore new offerings in the category. With Naked, we are leveraging the brand’s fruit and functionality credentials to democratise the world of natural energy drinks, and with Tropicana, we are bringing genuine fruit expertise to the fruit sparkling category.” ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 78% | Activity: 87% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Lifestyle-driven Product Portfolio Expansion:** Opportunities exist in creating new beverage options that cater to evolving lifestyle needs and preferences. - **Alternative Energy and Effervescent Refreshment:** Innovative drink formulations offer the chance to tap into the demand for natural energy sources and fizzy, fruit-based beverages. - **UK Market Penetration with New Beverage Offerings:** Expanding product lines to enter new markets provides avenues for growth and consumer engagement. ### Where This Applies - **Beverage Manufacturing:** Companies in the beverage industry can explore creating new canned drink options that align with changing consumer preferences. - **Food and Beverage Retail:** Retailers specializing in food and beverages can take advantage of the demand for innovative, lifestyle-driven drink choices. - **Market Research and Consumer Insights:** Businesses focused on market research can help brands like Tropicana develop products that resonate with shifting consumer lifestyles. ## Related on Trend Hunter - [Consumer-Driven Ambient Juices](https://www.trendhunter.com/trends/ambient-juice-range.md) - [Shelf-Stable Juice Products](https://www.trendhunter.com/trends/ambient-juice.md) - [Crushed Not-From-Concentrate Juices](https://www.trendhunter.com/trends/new-tropicana-juices.md) - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md) - [Ready-to-Drink Breakfast Smoothies](https://www.trendhunter.com/trends/breakfast-smoothies.md) - [Kid-Focused Fruit Smoothies](https://www.trendhunter.com/trends/tropicana.md) - [Low-Sugar Active Lifestyle Drinks](https://www.trendhunter.com/trends/boost-drinks.md) - [Juice-Infused Energy Drink Ranges](https://www.trendhunter.com/trends/boost-energy-juicd.md) - [Functional Flavor-Driven Smoothie Ranges](https://www.trendhunter.com/trends/naked-smoothies.md)