# Heat Wave-Inspired Clothing 'Tropical Toronto' Makes Clothes That Reference the Summer Heat By Joey Haar | Published 2016-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tropical-toronto References: [narcity](http://www.narcity.com/toronto/this-clothing-company-is-selling-hilarious-t-shirts-dedicated-to-the-toronto-heatwave/) & [tropicaltoronto](https://tropicaltoronto.com/) Toronto isn't a city often associated with heat -- for those from outside Canada, it's more likely to be associated with frigidness -- but '[Tropical Toronto](https://www.trendhunter.com/trends/tropical-tide-collection)' is a new, local clothing brand that knows what summers in the city can be like. Temperatures in July and August reach 30 degrees Celsius and higher, not including the humidity, so while it gets cold in winter, people still need [breezy summer wear](https://www.trendhunter.com/trends/lazy-daze-collection). Tropical Toronto's collections not only offer light, comfortable clothing for the summer, but [graphic tees, tank tops](https://www.trendhunter.com/trends/classic-tee) and totes that make reference to aspects of the city. The clothing lines include names of different neighborhoods in the city, allude to some of the more popular public pools around town and cheekily reference some of the less pleasing parts of Toronto summers (like public transit delays.) ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Heat Wave-inspired Fashion:** There's a growing trend in designing clothing lines inspired by hot weather conditions, customized to location-based designs. - **Location-inspired Clothing Items:** Designers are tailoring their clothing items to reflect cultural and ethnic influences of specific cities, regions, and countries. - **Sustainable Summer Clothing:** Eco-friendly clothing options made out of natural and organic fibers are becoming increasingly popular, especially in warmer weather conditions. ### Industries Being Reshaped - **Fashion & Apparel:** Fashion and apparel industry can focus on creating lightweight, sustainable clothing in response to global warming. - **Tourism & Travel:** Travel companies can encourage sustainable tourism by offering lightweight and climate-specific clothing kits. - **Retail & E-commerce:** E-commerce platforms can offer customized summer collections specific to the region, while physical stores can design location-specific lines to reflect regional influences. ## Related on Trend Hunter - [Tropical Toronto Summer Restaurants](https://www.trendhunter.com/trends/chotto-matte-toronto.md) - [Tactile Summer Capsules](https://www.trendhunter.com/trends/wild-horizon.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Localized Retail Experiences](https://www.trendhunter.com/trends/uniqlo-sherway.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Coffee Brand-Themed Beach Products](https://www.trendhunter.com/trends/tim-hortons-summer-road-trip-collection.md) - [Cozy Retro-Inspired Apparel](https://www.trendhunter.com/trends/retro-collection.md) - [Heat-Navigating Wearables](https://www.trendhunter.com/trends/wati.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md)