# Picnic-Themed Sparkling Waters Waterloo Tropical Fruit Sparkling Water is Only Here for the Summer By Michael Hemsworth | Published 2023-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tropical-fruit-sparkling-water References: [preparedfoods](https://www.preparedfoods.com/articles/128213-waterloo-sparkling-water-tropical-fruit-flavor) & [drinkwaterloo](http://www.drinkwaterloo.com/)  The [Waterloo](https://www.trendhunter.com/trends/waterloo-sparkling-water-passion-fruit) Tropical Fruit sparkling water has been created in collaboration with Chef Curtis Stone as a summertime refreshment perfect for quenching thirst this season. The sparkling water boasts a range of layered flavors including blood orange for sweetness, pineapple for freshness and juicy mango to deliver a more nuanced take on the classic tropical notes. The refreshment is perfect for being enjoyed right from the can or as part of a cocktail or mocktail recipe. The Waterloo Tropical Fruit sparkling water is being launched at [Walmart](https://www.trendhunter.com/trends/topo-chico-sabores-flavors), [Sprouts](https://www.trendhunter.com/trends/whole-malk), Kroger, Target and more for the summer, and maintains a free-from recipe that's Non-GMO Project Verified made with purified carbonated water. The drink is also free from calories, sweeteners and sugars. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 34% | Activity: 62% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Picnic-themed Beverages:** The collaboration between Waterloo and Curtis Stone presents an opportunity for food and beverage companies to create refreshments that cater to summertime picnics and outdoor events. - **Layered Flavors:** The use of multiple flavors in a beverage, like the blood orange, pineapple, and mango in Waterloo Tropical Fruit sparkling water, presents an opportunity for flavor innovation. - **Free-from Beverages:** The trend towards non-GMO, calorie-free, sweetener-free, and sugar-free drinks is an opportunity for companies to create healthier beverage options for consumers. ### Where This Applies - **Beverage Industry:** The Waterloo Tropical Fruit sparkling water presents an opportunity for the beverage industry to innovate by creating drinks that cater to summertime refreshment trends. - **Retail Industry:** The launch of Waterloo Tropical Fruit sparkling water at Walmart, Sprouts, Kroger, Target and more presents an opportunity for the retail industry to capitalize on the non-alcoholic beverage trend by incorporating similar products into their offerings. - **Hospitality Industry:** The pursuit of healthier beverage options presents an opportunity for the hospitality industry to innovate by creating healthier mixed drinks and mocktails for consumers who are seeking healthier options. ## Related on Trend Hunter - [Exotically Flavored Sparkling Waters](https://www.trendhunter.com/trends/waterloo-sparkling-water-passion-fruit.md) - [Summer-Inspired Sparkling Water Lines](https://www.trendhunter.com/trends/summerinspired-sparkling-water.md) - [Boldly Flavored Sparkling Waters](https://www.trendhunter.com/trends/new-waterloo-sparkling-water.md) - [Country Refreshment-Inspired Waters](https://www.trendhunter.com/trends/waterloo-sparkling-water-flavors.md) - [Flavorful Carbonated Water Lines](https://www.trendhunter.com/trends/banana-berry-bliss.md) - [Festively Flavored Sparkling Waters](https://www.trendhunter.com/trends/waterloo-sparkling-water-cranberry.md) - [Sparkling Water-Infused Recipes](https://www.trendhunter.com/trends/sparkling-water-infused-recipes.md) - [Autumnal Spiced Apple Waters](https://www.trendhunter.com/trends/spiced-apple.md) - [Tropical Pressed Fruit Refreshments](https://www.trendhunter.com/trends/crawston-press-pineapple-grapefruit.md)