# Tropical Flavored Energy Supplements 5-Hour ENERGY Products Launch New Tidal Twist Flavor By Mickey Phoon | Published 2023-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tropical-flavored-energy-supplements References: [streetinsider](https://www.streetinsider.com/PRNewswire/Tidal+Twist+flavor+5-hour+ENERGY®+shot+Now+Exclusively+Available+at+7-Eleven®)  5-hour ENERGY Products released its latest tropical-flavored energy supplements in a new Tidal Twist flavor. Jeff Sigouin, president and chief executive officer of 5-hour ENERGY products, said: "We're thrilled to partner with 7-Eleven to offer this limited-edition flavor exclusively to their customers. Fans of 5-hour ENERGY will find Tidal Twist flavor the perfect item to fuel their cross-country journeys or boost their favorite summer activity." The Tidal Twist flavor 5-hour ENERGY shot contains a tropical tsunami of flavor featuring the 5-hour ENERGY Extra Strength blend formula. The formula comprises B vitamins, amino acids, nutrients, zero sugar, and caffeine. There is also 230 mg of caffeine in each extra-strength shot, which is equivalent to a 12-ounce cup of coffee. Additionally, the new Tidal Twist 5-hour ENERGY shots feature limited edition artwork on the bottle. The energy supplement will be sold exclusively at 7-Eleven and Speedway stores. Image Credit: 5-hour ENERGY Products ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 29% | Activity: 49% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Tropical Energy Supplements:** The launch of 5-hour ENERGY's Tidal Twist flavor showcases a trend towards tropical flavored energy supplements. - **Limited-edition Products:** The limited edition Tidal Twist 5-hour ENERGY shots demonstrate a trend towards creating exclusive products to promote customer engagement. - **Alternative to Coffee:** The Tidal Twist flavor 5-hour ENERGY shot's high caffeine content presents a trend towards energy supplements as a caffeine alternative to coffee. ### Sectors Adopting This - **Energy Supplements:** The launch of Tidal Twist flavor presents a disruptive opportunity for the energy supplement industry to expand into tropical flavor options to attract new customers. - **Convenience Stores:** The exclusive partnership with 7-Eleven and Speedway stores provides a disruptive opportunity for the convenience store industry to attract new customers with limited edition products. - **Coffee Shops:** The high caffeine content of 5-hour ENERGY's Tidal Twist shots creates a disruptive opportunity for coffee shops to consider energy supplements as a potential competitor or alternative to traditional coffee drinks. ## Related on Trend Hunter - [Smoothie-Like Energy Shots](https://www.trendhunter.com/trends/summer-smoothie-energy-shot.md) - [Tropically Flavored Energy Shots](https://www.trendhunter.com/trends/extra-strength-5hour-energy.md) - [Energy Beverage Additions](https://www.trendhunter.com/trends/5-hour-energy.md) - [Candy-Flavored Energy Shots](https://www.trendhunter.com/trends/5hour-energy-tasty-caffeine.md) - [Nostalgic Energy Shots](https://www.trendhunter.com/trends/cotton-candy-flavor-5hour-energy.md) - [Spiced Fruit-Forward Energy Shots](https://www.trendhunter.com/trends/five-hour-energy.md) - [Seasonally Flavored Energy Shots](https://www.trendhunter.com/trends/5-hour-energy-2.md) - [Glow-in-the-Dark Energy Shots](https://www.trendhunter.com/trends/5hour-energy-glow-motion.md) - [Birthday Cake-Flavored Energy Shots](https://www.trendhunter.com/trends/confetti-craze.md)