# Affordable Tropical Decor Real Canadian Superstore's Newest Home Range is Elegantly Functional By Jana Pijak | Published 2018-03-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tropical-decor References: [realcanadiansuperstore](https://www.realcanadiansuperstore.ca/) The latest Home Collection from Real Canadian Superstore consists of tropical decor that marries elegance with practicality. The Spring/Summer 2018 collection includes a vast selection of seasonal home essentials that are perfect for outdoor entertaining. These include [break-proof and reusable tableware](https://www.trendhunter.com/trends/Tottus-x-Ximena-Llosa) that is perfect for the entire family along with versatile serving trays and patterned glassware that borrows from more lavish designer styles. Other standouts in this [tropical decor collection](https://www.trendhunter.com/trends/home-interior-accents) include a series of rectangular and circular towels, and interior accents like [inspirational quote pillows](https://www.trendhunter.com/trends/pillowfort-collection) and bathroom accessories to name a few. Targeting Canadian families seeking high quality products, the Home Collection from Real Canadian Superstore meets consumers' needs while selling goods at an accessible price point. Image Credit: Real Canadian Superstore ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Tropical Decor Trend:** Disruptive Innovation Opportunity: Develop affordable and durable tropical decor products for outdoor entertaining, appealing to families looking for high quality yet accessible options. - **Seasonal Home Essentials Trend:** Disruptive Innovation Opportunity: Create a range of break-proof and reusable tableware, versatile serving trays, and patterned glassware that mimic the style of luxury designer items for outdoor entertaining. - **Inspirational Quote Pillows and Bathroom Accessories Trend:** Disruptive Innovation Opportunity: Design a collection of inspiring quote pillows and stylish yet functional bathroom accessories that cater to Canadian consumers looking for affordable interior accents. ### Where This Applies - **Home Decor Industry:** Disruptive Innovation Opportunity: Introduce affordable tropical decor products to the home decor market that combine functionality and elegance for outdoor entertaining. - **Retail Industry:** Disruptive Innovation Opportunity: Collaborate with retailers to create exclusive collections of affordable seasonal home essentials that meet consumer demand for stylish yet practical items. - **Consumer Goods Industry:** Disruptive Innovation Opportunity: Develop a line of affordable interior accents like quote pillows and bathroom accessories that appeal to customers seeking both function and style. ## Related on Trend Hunter - [Customizable Summer Home Décor](https://www.trendhunter.com/trends/shutterfly-outdoor-collection.md) - [Canadian Home Good Brands](https://www.trendhunter.com/trends/ohkula-canada.md) - [Holiday Influencer Home Capsules](https://www.trendhunter.com/trends/walmart-canada-1.md) - [Retailer Home Organization Products](https://www.trendhunter.com/trends/target-brightroom.md) - [Sustainable Beachgoer Decor Collections](https://www.trendhunter.com/trends/ikea-kseberga.md) - [Accessible Home Decor](https://www.trendhunter.com/trends/fox-home.md) - [Affordable Decorative Pieces](https://www.trendhunter.com/trends/home-interior-accents.md) - [Springtime Retailer Decor Ranges](https://www.trendhunter.com/trends/ikea-tjrlek-collection.md) - [Retail Furniture Market Expansions](https://www.trendhunter.com/trends/hm-home.md)