# Tropical Cold Brew Coffees These Tropical Coffee Flavors Include Coconut Mocha & Island Bushwacker By Laura McQuarrie | Published 2017-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tropical-coffee References: [loveblueisland](https://www.loveblueisland.com/our-products/) & [bevnet](https://www.bevnet.com/news/2017/blue-island-coffee-aims-escapism) True to its name, [Blue Island Coffee](https://www.trendhunter.com/trends/nola-craft-instant-coffee-blend) produces tropical coffee products with a flavorful twist. Its [Nitro Cold Brew Coffee](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte) range includes exotic Caribbean-inspired flavors like Madagascar Vanilla, [Coconut Mocha](https://www.trendhunter.com/trends/coconut-caramel-coffee) and Island Bushwacker. Blue Island Coffee sets itself apart from other cold brew coffee producers by specifically targeting Millennial women who are looking for mid-day rejuvenation. As Chris Hopkins of Blue Island Coffee says: "Cold brew coffee doesn’t target females. The imagery, the packaging, the branding, the lifestyle [...] I saw a white space in that arena, where there’s not really a lifestyle brand that aligns with a sense of escapism." To play up these breezy, beachy themes, Blue Island Coffee favors branding that features bright blue colors and island imagery. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Tropical Coffee Flavor Trend:** The tropical coffee flavor trend is disrupting the coffee industry, creating opportunities for coffee shops and retailers to explore unique flavor combinations. - **Nitro Cold Brew Trend:** The Nitro Cold Brew trend is disrupting the coffee industry, creating opportunities for coffee shops and retailers to explore unique brewing processes. - **Targeted Coffee Marketing Trend:** The targeted coffee marketing trend is disrupting the coffee industry, creating opportunities for coffee companies to market to underrepresented demographics. ### Industries Being Reshaped - **Coffee Shops:** Coffee shops can capitalize on the tropical coffee and Nitro Cold Brew trends by offering unique and exotic coffee flavors and brewing methods. - **Coffee Retailers:** Coffee retailers can explore the targeted marketing trend by creating branding and packaging that appeals to underrepresented demographics. - **Online Coffee Retailers:** Online coffee retailers can capitalize on the tropical coffee trend by offering unique and exotic coffee flavors for a wider consumer base. ## Related on Trend Hunter - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Coconut Mint Cold Brews](https://www.trendhunter.com/trends/cocomint.md) - [Full-Flavor Canned Cold Brews](https://www.trendhunter.com/trends/canned-cold-brews.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Coffee-Inspired Ice Creams](https://www.trendhunter.com/trends/coffee-inspired-ice-cream.md) - [Toasted Coconut Cold Brews](https://www.trendhunter.com/trends/toasted-coconut-cold-brew.md) - [Tropical Dessert-Flavored Lattes](https://www.trendhunter.com/trends/coconut-brle-latte.md) - [Summer Brewed Iced Coffees](https://www.trendhunter.com/trends/Brewed-Over-Ice-Coffee.md) - [Lavender-Infused Lattes](https://www.trendhunter.com/trends/island-bloom-latte.md)