# Ground Coffee-Made Timepieces The TAG Heuer Carrera Calibre 5 Gets a Tropical Coffee Dial Update By Amy Duong | Published 2020-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tropical-coffee-dial References: [hypebeast](https://hypebeast.com/2020/5/bamford-watch-department-badgerworks-tag-heuer-carrera-coffee-dial) & [bamfordwatchdepartment](https://www.bamfordwatchdepartment.com/) [Bamford Watch Department](https://www.trendhunter.com/trends/tag-heuer-x-rowing-blazers-x-bamford-carrera-chronograph) works in collaboration with Badgerworks on a new iteration of the [TAG Heuer Carrera Calibre 5](https://www.trendhunter.com/trends/tag-heuer-carrera-chronograph-extreme-sport) with a special [tropical coffee dial](https://www.trendhunter.com/trends/caf-oclock). It uses unconventional materials to make the timepiece -- this time around, the material is ground coffee. The organic coffee grounds are from Göteborg’s Cafe Da Matteo, which is a coffee shop in Sweden. It is used to create the blank dials before it is carefully hand completed before the assembly process. George Bamford, BWD's founder states, “I’ve always wanted to create a wonderful tropical dial but in a modern way, and I think this recycled coffee dial really has an authentic tropical vibe to it. Accentuated inside the Carrera watch this really works well together”. Image Credit: Bamford Watch Department, Badgerworks ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Materials:** Using unconventional materials like ground coffee to create timepieces presents an opportunity for sustainable innovation in the watch industry. - **Artisan Collaborations:** Collaborating with coffee shops and artisan producers to incorporate unique materials into watch designs taps into the trend of artisanal collaborations and enhances product differentiation. - **Upcycling and Recycling:** The utilization of recycled coffee as a material for watch dials demonstrates the potential for upcycling and recycling waste into valuable and stylish products. ### Where This Applies - **Watchmaking:** The use of ground coffee as a dial material in the TAG Heuer Carrera Calibre 5 showcases a disruptive innovation opportunity in the watchmaking industry, offering a new avenue for creativity and sustainability. - **Coffee:** Partnering with watch brands to repurpose coffee grounds into watch dials harnesses a new market for coffee shops and highlights sustainable practices in the coffee industry. - **Sustainable Fashion:** Exploring unconventional materials like ground coffee in watch design aligns with the growing trend of sustainable fashion, presenting an opportunity for innovative collaborations and eco-friendly products. ## Related on Trend Hunter - [Striking Monochromatic Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-tourbillon.md) - [Midcentury-Inspired Timepieces](https://www.trendhunter.com/trends/tag-heuer-carrera-glassbox-chronograph.md) - [Outback-Inspired Timepieces](https://www.trendhunter.com/trends/aquaracer-solargraph-sundowner.md) - [History-Honoring Collaborative Watches](https://www.trendhunter.com/trends/carrera-seafarer.md) - [Monochrome Limited Chronographs](https://www.trendhunter.com/trends/tag-heuer-x-fragment.md) - [Coffee Cocktail Timepieces](https://www.trendhunter.com/trends/caf-oclock.md) - [Sophisticated Pastel Dial Timepieces](https://www.trendhunter.com/trends/aquaracer-professional-300.md) - [Branded Racing Smartwatches](https://www.trendhunter.com/trends/tag-heuer-timepiece.md) - [Dual-Time Motorsport Watches](https://www.trendhunter.com/trends/tag-heuer-carrera-chronograph-extreme-sport.md)