# Tropical Candy-Inspired Yogurts HI-CHEW® Collaborates with Menchie’s Frozen Yogurt By Kalin Ned | Published 2025-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tropical-candy References: [prnewswire](https://www.prnewswire.com/news-releases/hi-chew-and-menchies-frozen-yogurt-team-up-to-unveil-limited-edition-hi-chew-blue-hawaii-tropical-candy-flavor-for-a-sweet-summer-escape-302473264.html)  The collaboration between HI-CHEW® and Menchie’s Frozen Yogurt introduces a limited-edition Blue Hawaii Tropical Candy flavor. The launch aligns with National Candy Month and provides sweet-toothed consumers with a refreshing summer treat. The limited-edition Blue Hawaii Tropical Candy flavor builds on the popularity of HI-CHEW’s Fantasy Mix — specifically the Blue Hawaii variant, which originally debuted in 2022 and gained a following for its vibrant blend of citrus and pineapple flavors. The frozen yogurt version aims to replicate that tropical taste while maintaining a nonfat formula free from artificial colors, flavors, and high fructose corn syrup. Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc., shared about the collaboration with the frozen yogurt brand: "Teaming up with Menchie's allows us to meet brand fans where their cravings are, at the intersection of bold flavor and fun experiences. The launch of the HI-CHEW® Blue Hawaii Tropical Candy flavor is a perfect example of how HI-CHEW® continues to innovate and surprise our fans in unexpected and delightful ways." Image Credit: HI-CHEW® and Menchie’s Frozen Yogurt ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 29% | Activity: 38% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Treat Innovations:** Unique partnerships between popular candy brands and frozen yogurt shops are creating exciting and novel flavor experiences for consumers. - **Nonfat Dessert Offerings:** The demand for healthier dessert options is driving innovations in nonfat and additive-free frozen treats without sacrificing flavor. - **Tropical Flavor Popularity:** Tropical fruit flavors are maintaining consumer interest, with brands leveraging these flavors to invigorate their product lines. ### Sectors Adopting This - **Confectionery Industry:** Candy companies are venturing into new product categories by integrating their popular flavors into frozen desserts. - **Frozen Dessert Industry:** Frozen yogurt shops are expanding their flavor offerings by partnering with confectionery brands to attract a broader audience. - **Health-conscious Food Industry:** The trend towards health-conscious ingredients in indulgent treats is reshaping consumer expectations within the dessert sector. ## Related on Trend Hunter - [Collaboration Candy Frozen Yogurts](https://www.trendhunter.com/trends/hichew-key-lime-pie.md) - [Sherbet-Flavored Frozen Yogurts](https://www.trendhunter.com/trends/hichew-rainbow-sherbet-frozen-yogurt.md) - [Citrusy Candy Frozen Yogurts](https://www.trendhunter.com/trends/hichew-grapefruit-frozen-yogurt.md) - [Fantastical Chewy Candy Collections](https://www.trendhunter.com/trends/hichew-fantasy-mix.md) - [Dessert-Flavored Candy Chews](https://www.trendhunter.com/trends/hichew-dessert-mix.md) - [Dual-Flavor Candy Chews](https://www.trendhunter.com/trends/hichew-lychee-raspberry.md) - [Reimagined Fruity Frozen Treats](https://www.trendhunter.com/trends/hichew-pop.md) - [Colorful Candy Getaways](https://www.trendhunter.com/trends/hichew-fantasy-house.md) - [Candy-Inspired Slime Experiences](https://www.trendhunter.com/trends/slime-experience.md)