# Chromatic Hard Seltzer Button-Ups The Tropical Bros x Natty Seltzer Hawaiian Shirt is Summer-Ready By Michael Hemsworth | Published 2020-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tropical-bros-x-natty-seltzer-hawaiian-shirt References: [joesdaily](https://joesdaily.com/style/natty-light-apparel-hawaiian-shirts-tropical-bros/) & [tropicalbros](https://tropicalbros.com/) The Tropical Bros x Natty Seltzer Hawaiian Shirt is a new [collaboration fashion style](https://www.trendhunter.com/trends/poppi-collaborates-with-target) from the clothing brand and alcohol brand that will offer consumers a way to wear their prowess for the namesake libation literally on their sleeve. The button-up shirt comes in three styles to choose from and has a chromatic aesthetic that is covered in an array of summertime fruits or vibrant animals. The shirts are also, of course, covered in miniature images of the brand's namesake [hard seltzer](https://www.trendhunter.com/trends/wavy-daze) as well as its logo. The Tropical Bros x Natty Seltzer Hawaiian Shirt is available now from the brand alongside [two swimsuit styles](https://www.trendhunter.com/trends/holiday-sweater-swimwear-collection) to help consumers to get ready for warm weather in a canned cocktail-themed way. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 39% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-branded Apparel:** There is an opportunity for clothing companies to collaborate with alcohol brands to produce branded clothing styles that offer consumers a unique way to display their brand allegiance beyond traditional branding methods. - **Canned Cocktail-themed Clothing:** The success of alcohol-branded clothing products such as Tropical Bros x Natty Seltzer Hawaiian Shirt provide disruptive innovation opportunities for designers and brands to incorporate canned cocktail-inspired themes into clothing styles and designs. - **Chromatic Aesthetics:** Fashion designers can use a chromatic aesthetic to attract consumers looking for vibrant, colorful, and eye-catching design options like the Tropical Bros x Natty Seltzer Hawaiian Shirt. ### Where This Applies - **Fashion and Apparel:** Fashion companies can collaborate with alcohol brands to offer unique branded clothing lines to consumers beyond traditional clothing options. - **Alcohol and Beverage:** The success of alcohol-branded clothing products such as Tropical Bros x Natty Seltzer Hawaiian Shirt shows there is room to expand brand recognition outside of traditional beverages and into clothing items. - **Retail:** Retailers can incorporate canned cocktail-themed clothing lines with chromatic aesthetics into their product offerings, capturing the attention of customers looking for bright and colorful outfits to wear in the summer months. ## Related on Trend Hunter - [Boozy Co-Branded Golf Shirts](https://www.trendhunter.com/trends/mount-gay-rum-x-peter-millar-golf-shirt.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Summer-Ready Hard Seltzers](https://www.trendhunter.com/trends/aguas-frescas-hard-seltzer.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Humorous Beer-Centric Formal Wear](https://www.trendhunter.com/trends/cold-tux-and-brrrtie.md) - [Summer-Ready Cider Products](https://www.trendhunter.com/trends/blakes-hard-cider.md)